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Arena Flowers Use Customized Video Messages to Delight Their Customers

vzaar enables Arena Flowers to offer a very unique personalized gift offering. After selecting their floral gift, Arena customers can upload a special video message to be delivered along with the flowers.


Arena Flowers Use Customized Video Messages to Delight Their Customers

Arena partners with vzaar to provide high quality customized web videos to customers and their loved ones
London, UK. June 22, 2012 –

Arena Flowers, the United Kingdom’s top florist, has partnered with the video hosting platform for business, vzaar, to showcase online video on their eCommerce web site as well as to support a very unique personalized gift offering. After selecting their floral gift, during the check-out phase, Arena customers can then opt to upload a special video message to be delivered along with the flowers.

When the flowers are delivered, they are accompanied by a card with the URL where the video message can be viewed on the Arena Flowers site. “Understandably, those that use it, love it,” reports Arena Flowers’ CEO Will Wynne.

 “We’re really pleased to have integrated with a forward-thinking company like Arena Flowers to provide such a thoughtful and personalized gift experience to their customers,” said Stephen McCluskey, CEO of vzaar.

Arena is the first florist in the world to provide video messaging and they rely on vzaar’s API to bring this truly unique offering to their customers.  Arena’s Will Wynne conceived of video messaging as a perfect addition to Arena’s offerings, “This is just one weapon in our armory of personalization and is a great way to highlight how different and innovative we are.”

Arena Flowers was not interested in investing a lot of time or money into building support for video uploads, hosting, and delivery, so they turned to vzaar. “vzaar are video experts with an impressive technical team and support for a product that does everything we need,” Wynne explains. “Why rebuild the wheel?” Once they realized how easy the process would be with vzaar, the decision to move forward was obvious, and the video messaging was up and available to customers in no time.

“The API integration process went very smoothly. We went from deciding to implement it to having the feature live in a couple of days,” Arena CTO Sam Barton recalls. “The integration steps are very well documented and vzaar provides libraries for most popular programming languages which really sped up the process.”

Arena Flowers’ marketing strategy leverages the advantages of both a professional video hosting service like vzaar and a free service like YouTube.  Arena uses vzaar to power the videos on their homepage, while simultaneously uploading to YouTube to take advantage of the built-in audience there. “YouTube has its uses; the reach is unparalleled and we are testing that.” Wynne explains. “However, there is no way we’d put a YouTube video on our homepage. It simply wouldn’t look professional enough.”

About Arena Flowers

Arena Flowers was founded by Will Wynne and Steve France in 2006 when they realized the flower delivery sector in the UK was still stuck in the past. Unlike more old-fashioned competitors, Arena buys all its own flowers from growers and the Dutch flower auctions, then makes up and delivers bouquets direct to recipients. By controlling the supply chain, Arena can guarantee quality, freshness and experience (e.g. customers can upload a photograph to be sent with flowers). The company currently runs 6 own brand websites providing a full end-to-end experience and high quality products in the UK, Holland, Belgium, Germany, Luxembourg, France, Ireland, Austria and Denmark. The international flower delivery service (outside of Arena’s own distribution zone) is offered on every site and fulfilled by a highly qualified third-party partner. The Arena family so far includes:,,,, and with further websites to come.

About vzaar

vzaar, is the online video hosting and distribution solution for small and medium businesses. vzaar’s refreshingly easy to use interface intuitively formats video content for audiences across the globe, ensuring it’s playable on every device on the planet. Built expressly for businesses with a service or product to promote, vzaar comes preloaded with all the customization, security and analytical tools needed to get the job done. Founded in 2007, vzaar has offices in the UK and US. Over 50% of vzaar’s business clients are based in the US and it counts film director, Oliver Stone, amongst its investors.

For more information visit

For sales inquiries call 1-877-831-7110 (US) or 020 7820 6280 (UK)


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