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Shakespeare Meets Foursquare on Pinterest - Midsummer Night’s Queens (#CRMNQ)

Select UK women are being Pinned today as Midsummer Night’s Queens for their creativity as part of Summer Solstice festivities initiated by Mighty Media Group community managers on Pinterest and Twitter for Caffe Ritazza.


Sydney, Australia, June 21, 2012 – On the morning of the summer solstice a select group of inspiring women active on Pinterset and Twitter in the UK and in Europe were greeted with a bit of ‘Shakespeare meets Foursquare’ on their pin boards and Twitter streams as Caffe Ritazza community managers dubbed them “Midsummer Nights Queens” as part of the day long antics celebrating the official first day of summer – both for the longest day of the year and a day paying homage to all things feminine in pagan lore.

The Midsummer Night’s Queen badge, designed by agency Mystery in London, combines the moon, the crown and of course, the symbolic cup and is being distributed as pins on Pinterest and referenced on Twitter with the hashtag #CRMNQ.

It is confirmed that the digital tribute is a segue for recipient ladies and sweet surprises are in store. Whilst the digital candy is befitting royalty social media powerhouse Mighty Media Group in Sydney, Paris and Manchester is remaining tight lipped but smiling on what surprises lie in store for lucky recipients of the badge and the booty to be bequeathed as the social media marketing agency for Caffe Ritazza

“A Midsummer Night’s Queen is a woman who inspires us and others with her pins, posts and creativity around things that we are very passionate about and enjoy – the experience found in stolen moments in cafes, the simplistic pleasure of tea, the decadence of carrot cake for breakfast, and of course, singular beauty of coffee. A picture’s worth a thousand words, and today, even more as Pinterest and Twitter carry a certain humanity and authenticity that directly impact on the way we women communicate.  Social networks are virtual coffee shops full of casual and frequent interactions and as an ‘all women’ team behind the community we wanted to reward and celebrate,” said Stephenie Rodriguez, CEO of Mighty Media Group and chief strategist for Caffe Ritazza.

“Whilst we don’t want to give the surprise away, we can say that the badge does lead to something bigger,” added Rodriguez.

Mighty Media Group’s strategy team are encouraging all of their clients participating in social networks to take notice of newcomer Pinterest.

Pinterest is rapidly replacing Facebook for many women active in social communities according to annual study on women and their use of social platforms like Twitter and Facebook, when asked whether they trusted different social media sources, 81% of women representing the general U.S. population said they trusted blogs and Pinterest, while 67% said they trusted Facebook and 73% said they trusted Twitter (The questions were asked of those who indicated that they used each of the social media platforms).

The study also found that when asked if they’d ever made a purchase based on a recommendation from one of the various sources, 61% said they’d acted on a blog recommendation and 47% said they’d acted on one from Pinterest. Just 33% said the same about Facebook and 31 percent said that about Twitter (Fielded by Vision Critical, the poll included 1,060 women and 21 men, and the sample representing the general population included 1,011 women and 500 men).

Mighty Media Group is a Sydney-based consultancy and a leader in social media business solutions and strategy. For more information on how women are engaging online and the rise of influence on Pinterest and Twitter, or to find out more the Midsummer Nights Queen celebrating the summer solstice visit or email and follow the #CRMNQ hashtag on Twitter.  


 summer solstice
 Stephenie Rodriguez
 Mighty Media Group

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