DePirro/Garrone Named Agency For Lyric Hearing Among Others

New York ad agency led by ex-Deutsch execs picks up momentum in healthcare, education categories

NEW YORK, NY (June 5, 2012) – New York-based advertising agency DePirro/Garrone has been named agency for Lyric Hearing, a Phonak brand, with both national and international assignments promoting its hearing device. This comes in addition to other recent client acquisitions including Asante Solutions medical devices and the California STEM learning network.

The New York shop is also consumer agency of record (AOR) for a national Pfizer brand among other national and international accounts. Led by former creative executives from Deutsch, Inc, Mike DePirro and Lisa Garrone, the agency opened its doors in 2008 and has been growing steadily since.

“Lyric is a truly unique product that will allow us to speak to the consumer in a completely new way about hearing devices,” says Garrone. “It’s time that the value of hearing was elevated and the stigma of hearing devices overcome. And that challenge fits right in with the kind of breakthrough work we do.”

In starting their own shop, partners DePirro and Garrone brought together a combined 40 years of general consumer advertising and marketing experience. At Deutsch, they led the creative development on award-winning DTC campaigns for Pfizer’s Zyrtec and Zoloft, as well as Zelnorm and Lamisil for Novartis. They also created breakthrough campaigns in a variety of other consumer categories, including Sheraton, Almay and Tylenol.

DePirro/Garrone, LLC is a privately held advertising agency in New York, NY, specializing in breakthrough, results-driven creative informed by strong strategic insight. Their focus is identifying a core creative platform uniquely ownable for a brand and then bringing it to life in multiple media channels, online and offline. Principals DePirro and Garrone have won almost every creative award in the industry but pride themselves most on creative that gets tangible business results for their clients.

Please visit www.depirrogarrone.com for more information.

Contact Information

Kenna Morris

Project Manager

DePirro/Garrone, LLC

(1) (212) 206-6967

Contact via E-mail