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Stan Deutsch Associates Expands Services With Addition of Continental Lighting

Architectural lighting sales agency broadens team to bring the finest in lighting and control solutions to the New York design community


Long Island City, New YorkStan Deutsch Associates (SDA), a leading New York-based specification and architectural lighting sales agency, is pleased to announce that they are joining forces with Continental Lighting (CSLI). The two companies will move forward as SDA to offer expanded services to the New York design community.

SDA’s professional team will expand with former architects, manufacturers, distributors and lighting designers bringing varied areas of expertise to the company.

“As CLSI and SDA move forward as one, we will continue to provide lighting solutions that are the best for each client on every aspect of their jobs,” said Melissa Deutsch Stein, CEO, Stan Deutsch Associates. “We are very excited to come together to offer world-class services to the New York lighting community. ”

The addition of CLSI brings 30 years of experience and industry relationships to the SDA team, making the new company an incredible source of power for the lighting community.

Randy Deutsch, former president of CLSI, transitions to be the new president of SDA.  Deutsch is quoted, “We are all very excited about the new possibilities that lie ahead. The synergy of our new company will provide us with the growth potential that we could not have reached as individual companies"

This new business venture coincides with an important SDA milestone; 50 years of service to the lighting community.  The company is gearing up for its next major lighting show, SDA Lighting Showcase 2012, New York City’s premier lighting exhibition.  The show will take place October 1-3 in Manhattan.  More information will be forthcoming.

Together with their manufacturing partners, SDA recognizes their valued clients and is excited to bring the finest in lighting solutions to the New York design community.
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About SDA

Since 1962, Stan Deutsch Associates has been dedicated to offering specification grade lighting products to the design community. From commercial and institutional, to retail and hospitality, SDA provides some of the finest lighting solutions available.

SDA serves the five boroughs of New York City and Long Island (Nassau and Suffolk counties), as well as Westchester and Rockland counties in the New York metropolitan area. Its clients include architects, interior designers, electrical engineers, lighting consultants, landscape architects and electrical distributors.


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