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Digital Marketing and the Confusion of High Tech

Most businesses have no idea how to deploy a successful web campaign and are a long way off a transition from traditional advertising. So are there solutions around ?


Generally, the success of traditional print, radio and TV promotions has declined enormously being replaced by internet advertising.  The importance of being easily found online is now accepted as a primary goal of many businesses promotional strategy.  But while the latest high-tech services are usually affordable to smaller businesses they’re often not taken up due to an ignorance of what’s available and the learning curve involved.

As a result, people and groups that can successfully apply marketing strategy to the internet are far more in demand.  Spellboundweb, which originally started out as a website development group, has now shifted almost totally to digital marketing, having found this to be a far more valuable and wanted product to provide to business.

Lisa from Spellboundweb says ...

“The amazing roll-out and proliferation of touch-screen mobile devices like iPads and smart phones have resulted in small business having access to a massive, mobile consumer base.  The traditional method of sending out promotion and contacting potential customers has reversed.  Contacting buyers is now about implementing techniques that allow a business to be found by the maximum number of qualified searchers.”

The cost of owning a website these days has become really small as it gets easier and easier to set one up. There are hundreds of pre-made components and templates available that bolt together without much trouble and setting up a basic website is something that anyone who has a basic understanding of the internet can do themselves.

But while the costs of being online have decreased, the techniques you need to know to get good exposure have become more high-tech, and the incredibly fast-paced advance of digital services has left many businesses with no idea of what they should be doing. Most don’t have a clue about how make use of the technology that’s available to them and within their budget to use.

The way out of the marketing confusion and into implementing a successful online promotional campaign is to keep well informed as new technology becomes available. If you’re short of time, the best solution can be an agreement with a group that can separate the importances out of the overwhelming amount of information for you and help you apply it.  You can contact Spellboundweb for more information.


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