First Piperlime Retail Store Coming To New York City This Fall

SAN FRANCISCO - Today, Piperlime, the online shop known for the freshest styles in fashion, announced it will open its first retail store this fall, at 121 Wooster St. in the SoHo neighborhood of New York City.

The new 4,000 square foot Piperlime store will offer a similar curated assortment as online, immersing consumers in the brand’s unique shopping experience. Styled as a boutique, the store will feature the best range of coveted, iconic brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.

“Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this,” said Jennifer Gosselin, senior vice president and general manager of Piperlime. “Since introducing Piperlime in 2006, we’ve built a loyal following of fashion-involved women looking for a mix of the best styles from the brands they love and the new ones they discover. Our SoHo location will offer an edited assortment, giving customers the right amount of everything in a refreshing setting,” she said.

About Piperlime

Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points. Favorite picks and tips on how to wear the season’s trends from Piperlime Guest Editors Rachel Zoe, Rachel Bilson, Olivia Palermo and Byrdie Bell keep customers in the know. Visit us at piperlime.com.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal 2011 net sales were $14.5 billion. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,000 company-operated stores, about 200 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.