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Qubies Baby Food Tray Nominated as the “Best Feeding Product” in the My Child Excellence Awards 2012


MELBOURNE, Australia April, 2012 – Qubies – the innovative upside down ice cube tray for storing breast milk and baby purees - has been  nominated as the “Best Feeding Product” in the My Child Excellence Awards 2012. Sponsored by My Child Magazine, the awards showcase the best products on the market for busy parents and invite consumers to vote for their favourite products and retailers for the chance to win fantastic prizes.

Australian mums are passionate about the convenience and quality of the Qubies product, so it is no surprise the product has been nominated for its excellence. The BPA free upside down ice cube tray’s unique design, function and simplicity has allowed mums to freeze and store baby food, breast milk, purees, juices, gravies and more in perfect 30mL cubes that make preparing healthy, homemade food in advance easy.

Created by a mum for mums, Qubies has busy Aussie parents raving about the added convenience it brings to their life. Nancy from Deer Park, Victoria originally bought three Qubies upside down ice cube trays at a Baby Expo in Melbourne and is now a huge fan.

“Qubies was the first stand I stopped at, I loved the idea but me, being me, wanted to check the whole expo for similar products before buying. After doing the rounds I went back, there were about 4 other women watching one of the Qubies guys showing them [the] bend [of the tray] etc. I said to him and the women, ‘I have been to every stand & you win.’ I took 3 off him at the time & hopefully some of the others listened to me & bought some too!” Nancy said.

According to Nancy, it is the Qubies’ ease of use and perfect fit for the freezer that makes preparing baby food so much easier. Nancy’s baby is now eight months old, still being breast fed, and has not eaten anything that wasn’t handmade by Nancy.

Nancy also recommends using Qubies as practical and individual gifts for mums and mums-to-be. Nancy recently purchased two more Qubies as a gift for a friend with twin baby girls, who loves them too.

After winning a Qubies tray in a Christmas competition, Nancy was thrilled that she now had four trays but she isn’t done yet. Ideally Nancy aims to have eight, possibly due to the ‘mix-and-match’ appeal of the trays. Qubies users place their recipes on the Qubies Facebook page ( and share recipes and feeding tips.

Several mums also recommend creating various puree trays and then using the different combinations as a ‘mix and match’ type smorgasbord to ensure their little loved one gets a new, healthy and homemade meal each time.


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