Irvine BMW Confirms, BMW Group Sales Reach All-Time High in March

April 12, 2012 – Irvine, Calif. – Irvine BMW is excited to confirm, The BMW Group sold more vehicles in March than in any other month in its history. The company sold a total of 185.728 BMW, MINI and Rolls-Royce vehicles in the past month, not only significantly exceeding the figure for March of last year (165,846 units / +12%) but also the previous sales high of 165,855 vehicles recorded in June 2011.

The company also achieved a new high for the first three months: Retail volumes for the year to the end of March increased by more than 40,000 vehicles to 425,528 units (prev. yr. 382,763 units), which represents a growth of 11.2% compared with the first quarter of 2011.

“These are outstanding results for the BMW Group,” said Darren Richie, General Manager.  “It will be exciting to see what the rest of the year holds for BMW.”

With sales of 153,004 vehicles, more BMW brand vehicles were sold in a single month than ever before. Sales for the year to the end of March reached a record 356,548 vehicles, an increase of 11.0% over the first three months of last year. All models performed well in March, including an excellent start for the new BMW 3 Series Sedan with 29,004 vehicles delivered.  The BMW 1 Series 5-door Hatch achieved strong gains with sales climbing +40.8% to 18,598 vehicles as well as for the BMW X3, with a +59.4% growth in sales and 14,847 vehicles delivered.  The brand’s larger vehicles also drove growth in March. Sales of the BMW X5 and X6 models continued to be strong with 9,496 and 4,261 vehicles sold respectively.

Sales of the BMW 6 Series increased nearly six fold compared to the same month last year with a total of 2,247 vehicles delivered to customers. The current BMW 7 Series reached a new milestone in March with a total of over 200,000 vehicles sold since its introduction at the end of 2008. This makes it the best performing BMW 7 Series ever, reaching around +20% higher sales than its predecessors in the same period of time. With 6,648 vehicles delivered in March, the flagship model achieved a 14.5% increase in sales.

Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com.
    
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Alyse Feltman

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