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Plastic Surgery Goes Social

Beverly Oaks Surgery in Sherman Oaks, California is using social forms of advertising such as group purchasing websites like Groupon to attract new customers.


LOS ANGELES, California (March 20, 2012) – With the recent influx of social group purchasing websites on the internet, plastic surgery which was once a taboo and highly hidden topic of conversation is now a social endeavor. Beverly Oaks Surgery located in Sherman Oaks, California has run multiple campaigns advertising plastic surgeries such as breast augmentation and liposuction on various group purchasing websites such as Living Social and Groupon with success.

“The business and marketing models have changed over the previous years.” said Anna Sonbolian, public relations director of Beverly Oaks Surgery. “Over the last five years, the demographic has been shifting from more mature females to the younger generation. This new generation expects to be marketing in a certain way and we are adapting to it with great success”.

Beverly Oaks Surgery is a plastic surgery center that provides many popular procedures that both females and males wish to get done. The center provides rhinoplasty, more commonly known as a nose job, breast augmentations, liposuction, the ever popular lap band surgery and Botox injections among others. With fierce competition in Los Angeles, this center has focused its marketing to a more social crowd.

The previous Groupon campaign that recently just ended provided a value of up to $2400.00 for liposuction on a small or large area. The price was $999.00, a value that is highly sought after in this type of economy. More than a dozen have purchased the deal in this campaign, and dozens in the previous offers.

“Liposuction is defined as the removal of fat from deposits beneath the skin using a hollow stainless steel tube with the assistance of a powerful vacuum. Liposuction can be accomplished either with the use of general anesthesia, or with heavy IV sedation, or totally by local anesthesia.”

Besides group purchasing websites, Beverly Oaks Surgery believes in transparency and upholding trust in their brand so they urge clients to review their experience and results on social review websites such as as well as others.

“The days of blindly spending money on television or radio ads are over. We are trying to offer solutions to a very targeted demographic that know exactly what he or she wants,” says Anna.

For more information about plastic surgery and/or the team that performs these surgeries, please visit



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