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Kuoni Group concludes strategic web technology partnership


16.6.2006, The Kuoni Group has signed a partnership agreement with Online Travel Corporation (OTC) to use the company’s web-based technology. The accord gives Kuoni access to some of the most successful online distribution systems available: OTC is a subsidiary of the Group, one of the established leaders in the internet sales field. has long been a pioneer in internet sales within the travel and tourism sector. These online distribution channels offer user-friendly booking procedures, fully-automated order processing and “dynamic packaging” facilities that permit products and prices to be realigned on a daily basis.

The use of this customer-friendly technology will substantially strengthen Kuoni’s position in the direct sales field. It also enables Kuoni to further pursue its vision of establishing a universal platform for its various tour operating units around the world, by gradually extending the use of these systems to more and more of its country organisations.

“With the online distribution market continuing to show sizeable growth, our use of OTC’s successful technology is of vital strategic importance,” says Armin Meier, CEO of the Kuoni Group. “This technology will help us ensure that we can continue to swiftly and sustainably extend our leading position in this rapidly-changing market.”

Under the terms of its partnership agreement with OTC, Kuoni has also secured access to future technological developments of the systems concerned. The first results of the new collaboration should be seen from autumn 2006 onwards.


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