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Keywords Are “Key” To Getting High Website Ranking with Article Submissions

Steve Shaw, who specializes in helping small business owners attract website traffic, states that the key to getting a high website ranking is using keywords in online article submissions.


(Monday, March 5, 2012) York, UK - “Getting a high website ranking is easier than you think,” states Steve Shaw on his blog about article marketing

Shaw specializes in helping small business owners build traffic to their websites with his popular article distribution service,, and he says that it’s important to do keyword research for the most dramatic results from article marketing. 

He says that as long as a website is genuinely about the keywords that it’s trying to rank well for; offers the visitors excellent value; and is appropriately optimized, it’s actually easier than one might think to get a page one listing on Google, even for highly competitive keywords.

He cites his own success as an example: “For niches I work in, I’m right there at the entrance to the goldmine as it were, ranked well on page one if not the #1 spot across multiple keyword phrases.” 

He says that website owners should be looking for similar “gold” in their own niche, and that using those “gold” keywords in an article marketing campaign is an effective way to draw targeted traffic to a website.  Steve Shaw and the team specialize in helping small business owners to effectively market their websites through online article submissions.

Steve Shaw says that when doing keyword research, the website owner is discovering the information that people is searching for in Google. He notes that many people are searching for a solution to a problem, and keyword research makes it possible for a website owner to meet that need with an article.

In that way, website owners can attract people interested in their niches to their website and their business.

Shaw notes that a special type of keyword called a “long-tail keyword” is particularly useful in article marketing for two reasons:

Firstly, they can help the person to determine what to write about, and secondly, the website owner can also take advantage of the traffic available for long-tail keywords. 

He says people doing article marketing may be surprised to learn that sometimes a minor tweak in a keyword in an article can make a difference between tens of searches month versus hundreds of searches a month.

To read more about how business owners can use long-tail keywords and article submissions to attract targeted traffic to their websites, go to


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