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The Snugg Pushes Ollo Clip Amidst Surge in iPhone Photography

“Sales data suggests that smartphones are replacing consumers’ need for low-end point-and-shoot cameras and camcorders. There is then, an opportunity for accessory providers to grow in this area"


In a survey conducted by the NPD Group, the use of mobile photography using smartphones is surging in the US, popularised in part through the use of apps such as instagram.
The results come from an online survey of 3,000 respondents from the age of 13 upwards. The data illustrates a 44% increase in the usage of smartphone photography last year; so that 27% of people now use their phones for photography on the move.
When asked about the release of the OlloClip on their online store, The Snugg’s Managing Director, Richard Mercer stated that:
“Sales data suggests that smartphones are replacing consumers’ need for low-end point-and-shoot cameras and camcorders. There is then, an opportunity for accessory providers to help improve the mobile photography experience of consumers with added effects, lenses, and typical camera accessories. The OlloClip allows for three lens settings, wide-angle, fish eye and macro. Making it easy for iPhone users to snap and share even more memorable photos”
The Snugg has been innovating in mobile device accessories for a number of years now, with their recent successes including their best-selling iPad 2 Case and more recently, their rapid-selling Kindle Fire Case.
This new data provided by the NPD Group may pave the way for greater functionality in future smartphones. Sony have recently announced their new LT28at which will feature a 13 mega pixel camera, which beats many point and shoot cameras currently on sale; whilst the HTC Desire HD has allowed for HD quality video recording for over a year. As smartphone photography and video capture technology improves, it is likely that more users will begin to use their phones for casual photography as opposed to a specialised device.
To shake up the photography market further, the new Lytro Light Field Camera has been produced and will be marketed in the US, allowing for the focus of an image to be determined after the photo is taken, and it may also allow for 3D effects to be produced with the raw data.
“We know that mobile photography is a developing field and the OlloClip is a way for us to test the water. If the current growth trend looks set to continue we’ll be more than happy to invest in bringing new mobile photography accessories to the market” adds Mr Mercer
Despite these market changes, specialised camera sales indicate growth in high end camera sales, where those with detachable lenses and features not found in smart phones are still popular. Feedback suggests that cameras used for specific purposes, such as special events and modelling are gaining in popularity.
“With great entry level photography features coming built-in to more and more smartphones, many more people are giving photography a go. So it’s not unreasonable to assume that those who have a play with mobile photography and enjoy it, may go on to purchase higher-end equipment to pursue their newfound hobby. In some ways mobile technology has made photography and video recording more accessible to people” states Mr Mercer.
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About TheSnugg:
TheSnugg has been offering its customers the opportunity to safeguard their technological assets with stylish, quality cases since their formation in 2010. Based in Bolton, the company operates internationally across Europe, Australia, New Zealand, China and the US, having become an iPad 2 Case best-seller in five territories.
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 iPad 2 Case
 Kindle Fire Case
 The Snugg

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