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LiveJournal + Singapore = Shopping; site to drive USD $72m of blogshopping in 2011


Thursday Dec 22nd, 2011 Singapore – LiveJournal, the world’s first blogging and social media platform has come out as one of the strongest e-commerce players in South-East Asia, according to a December survey. Near half of the 1.2 million monthly users in Singapore visit LiveJournal to shop from over 50,000 “blogshops”, selling everything from clothes and fashion accessories to muffins; mostly from home. 

Each month, a blogshop has on average eight USD $15 transactions. This translates to a staggering USD $6m worth of monthly blogshop revenue.

Annelies van den Belt, CEO of SUP Media, the owner of, said “we are extremely impressed with driving up to USD $72m of e-commerce this year”. She added that LiveJournal will launch a series of improvements to the blogshopping experience in the next 3 months on

Blogshopping is a very Singaporean phenomenon, having grown organically as a preferred way for Singapore entrepreneurs to enter into business. Only 10% of the blogshops earn more than USD $1,500 per month with the highest monthly revenue reported at USD $15,000.

Roshni Mahtani, CEO of Tickled Media, the publisher of LiveJournal in the South-East Asian markets, said “With the Singapore e-commerce market estimated at USD $1.2 billion this year, we are proud that LiveJournal drives 6% of that. We believe blogshopping will continue to grow here as e-commerce represents the most cost-effective way to do business.”
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About is Singapore’s largest female portal, predominantly used for shopping with 1.2 million monthly unique visitors. LiveJournal is owned by SUP Media, an international digital media company based in Moscow, Kiev and San Francisco. LiveJournal is a rich, social media platform with a global following of more than 50 million monthly readers. For more information, please visit
About Tickled Media Pte Ltd
Tickled Media is a Singapore based digital publishing house that operates LiveJournal for Asia as well as other digital magazines like, ,, and For more information, please visit
Media Contacts
William Klippgen
+65 6344 2865
Ekaterina Pahomchik
+7 (495) 980-80-68


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