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The Snugg Prepares For This Year’s Christmas Tablet Wars

This year has been a tumultuous one for the tablet computing industry; with the increasing competition among tablet providers, the market has seen its share of winners and losers.


This year has been a tumultuous one for the tablet computing industry; with the increasing competition among tablet providers, the market has seen its share of winners and losers. While the forces at play continue to challenge one another, smaller companies are becoming increasingly aware of the gaps that the larger companies are leaving behind.

This is something that tablet accessory providers are all too well aware of, as their business depends upon backing those models that are most likely to succeed.
Mr Richard Mercer, the Managing Director of Snugg, states:

“Our business began with the first iPad. There was huge demand for a quality iPad Case and so we stepped up to the plate. Our advanced design and manufacturing capabilities meant that we were able to create a great case that suited those needs perfectly. We have since created our best-selling iPad 2 Case as well as cases for a number of other popular tablets such as the HTC Flyer, Galaxy Tab and the Dell Streak 7. Of course if we want to compete, we need to be backing the most successful tablet devices and at the moment, it’s hard to pick models with any certainty”

The iPad has always been a firm favorite, but the cost makes it less accessible to some. As a result, many other providers have stepped in to bridge the gap with Windows and Android-based devices. HP began retailing tablet devices and then exited the market in spectacular fashion by selling off the remnants of their stock with prices starting at less than $100; and then more recently, it re-entered the market with the Slate 2 in a complete strategic u-turn.

What’s more, Amazon announced the release of their Kindle Fire, now dubbed the ‘iPad Killer’ just in time for the Christmas shopping season. Their Kindle Fire Tablet is an Android-based device that will make use of Amazon’s services, allowing for media downloads, apps and much more, much like the iTunes market place and App store does for the iPad, only it is priced at a much more reasonable $199.

“In research conducted by ourselves, in reference to a number of reputable sources, we’ve seen the Kindle Fire become the second most wished for tablet this Christmas, second to the iPad. As such, we’ve worked hard to ensure that we have sufficient numbers of our iPad 2 Cases and Kindle Fire Case available to meet demand” adds Mr Mercer

To add to the competitive chaos, a partnership of companies in China has worked to produce an android tablet device that will retail at less than £100, the Aniol Novo 7. This tablet boasts a 7 inch multi-touch screen and can play video for up to 8 hours on a single charge. Although it has not been released officially outside of China, it has appeared on a number of sites in the UK retailing for as little as £81.24 before adding the cost of delivery.

“The tablet device market is still trying to achieve a state of equilibrium. We’ll see a great many more triumphs and failures before the market becomes stable. The continuing legal battle between Samsung and Apple and the continued appearance of new entrants is testament to this. Until then, we will back those tablets that get the greatest initial public support, and that we feel are innovative enough to differentiate them from the rest” says Mr Mercer


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 iPad 2 Case
 iPad Case
 Kindle Fire Case
 Kindle Fire Cover
 The Snugg

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