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Guidelines to Early Planning for Direct Marketing Budgets for the New Year with Mailing Lists

Marketing Lists Direct believes in preplanning and budgeting for your marketing efforts in the end of the 4th quarter to prepare for the New Year.


Marketing Lists Direct believes in preplanning and budgeting for your marketing efforts in the end of the 4th quarter to prepare for the New Year. January is an extremely popular and important marketing month, which can make or break the start of your first quarter. A direct mailing list campaign should be an important part of any businesses’ marketing efforts. A well thought out marketing strategy will increase company growth. With the coming of the New Year, business owners should consider increasing their overall marketing, telemarketing and direct mail efforts, as a New Year’s Resolution. December, which can be a slower sales month in many industries, is a great month to start preparing and estimating costs for your beginning of the year marketing drive. Here are some critical parts to consider in your planning process.

It is extremely important to first figure out your exact targeted audience. There are several databases available such as consumer, residential, new movers, and business mailing lists. Creating the properly targeted audience ensures that you are focusing your message to the people that will be interested in your offer. The target of your audience will also be a factor in the cost of your list. For an example, a pet supply retailer can pinpoint their audience as cat and/or dog owners only. This will help in calculating the budget and overall cost of the addresses you purchase. A mailing list broker can create free reports showing the number of available records in your geographical area, as well as, the cost for the mailing list. This quote will also help to estimate the postage cost of your mailing, which the post office can estimate.

Once the desired audience has been targeted, the next step is to create an attention-grabbing offer and message to this group. The offer for your promotion should be simple, clear and easy to understand. The people receiving your mail piece should know exactly who you are, what the offer is, and how to easily respond. It will also increase your response rate to create a deadline for the responder, which will create some urgency. It is always essential to make it easy for the prospect to respond by phone, email, internet, mail, and/or in person.
Creating your mail piece is the final step in creating your direct marketing campaign. It is also vital to make sure the quality of your mail piece fits the quality of your offer. Your mail piece should fit the type of business you are. The type of stock, the colors, the wording should all reflect back to your company. If you are a high end auto dealership advertising a new car, you should use nice glossy paper, with rich, deep colors, and nice flowing writing. If you are a small grocery store, use pictures of nice looking fresh fruit and vegetables with bright colors, and simple block letters. You want your mail piece to form an identity between you and you potential customer.

Direct mailing lists and telemarketing lists are still the most effective way of marketing because of the ease to focus your promotion to as many or as few recipients as your budget allows. By following these few easy guidelines when developing your next mailing campaign, you will greatly increase your response rate and your return on investment in the coming New Year. These proven techniques will enhance any company’s marketing efforts, especially when used along with a specifically targeted mail list.

About Marketing Lists Direct. Marketing Lists Direct is a full-service direct marketing firm with over 40 years of industry experience. The firm can fulfill any of your direct mail needs with a targeted mailing list, telemarketing list, business mailing lists, residential mailing lists, specialty mail lists and any direct mail needs.


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