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Online Photo Sites Leverage Retailer Relationships For Increased Holiday Sales

LifePics helps online photo sites manage the holiday rush via retailer relationships while retaining customer loyalty.


BOULDER, Colo. – The holidays are the busiest time of year for major online photofinishers, particularly due to the increased popularity of personalized photo gifts such as books, cards and jewelry. To improve customer service, online photo giants including Photobucket and Kodak have teamed with online photo service LifePics to offer customers even more photo finishing options. In addition to meeting customer needs more efficiently, this move also helps improve online site revenue and loyalty while balancing the extraordinary fulfillment demands of the holiday season.
By leveraging retailer relationships, online photo sites have help fulfilling orders and meeting customer needs up to the last minute, and maintain the customer relationship and preference for long-term loyalty. In addition, customers are provided more flexibility because they can order online and pick up the photo merchandise at a local retailer, without having to wait up to two weeks for fulfillment. Cost-conscious customers also appreciate the elimination of shipping fees.

“Retail needs to be a strategic and integrated part of any online photofinishing service,” said Ken McDonald, vice president of marketing and customer success for LifePics. “In order to monetize the explosion of stored digital images created by smart phones, tablets and digital cameras, online sites need to develop a robust photofinishing service that provides customers with convenience, affordability and simplicity. That’s where LifePics’ solutions fit. By enabling online sites to more efficiently generate revenue from digital images, we can fit into a overall strategic business plan.”
LifePics is the market leader in turning images into transactions by connecting billions of consumers’ digital images to more fulfillment options than any other service on the Internet. Using LifePics’ technology, photofinishers and professional photographers are able to accept online photo orders from consumers, and route orders to any fulfillment lab. LifePics drives orders to retailers and professional photographers through a variety of partners and sources, and gives consumers an enjoyable, easy-to-use ordering interface.
To learn more about the LifePics network and how it can bolster net-to-retail photofinishing as part of a comprehensive solution, please visit


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