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Halfords helps Dallaglio and Flintoff into the saddle for Cycle Slam 2012

The UK’s leading bike retailer Halfords is delighted to announce that it is providing the pedal power for the Dallaglio Flintoff Cycle Slam 2012, supported by Virgin Media.


The UK’s leading bike retailer Halfords is delighted to announce that it is providing the pedal power for the Dallaglio Flintoff Cycle Slam 2012, supported by Virgin Media.
Cycle Slam is a gruelling 2,817km charity cycle ride, from Olympia, Greece to the Olympic Park, London, to be undertaken by two former England captains and sporting legends, Lawrence Dallaglio and Andrew ‘Freddie’ Flintoff, and a team of 400 riders.
Freddie and Lawrence will be riding Boardman Performance Series Road Pro Carbon bikes supplied exclusively by Halfords. The retailer is also sending a team of mechanics, all highly experienced in maintaining road and mountain bikes, to provide technical support and the repairs and replacement parts that will be needed keep the riders on the road.
The 22 day ride starts on St George’s Day (April 23) 2012 and involves five non-stop stages of gruelling terrain across Europe. Riders aim to raise £2,012,000 for the Dallaglio Foundation (supporting Cancer Research UK) and the AF Foundation (a children’s charity raising funds to build, develop and improve child rehabilitation and physiotherapy units throughout the UK) as well as Virgin Unite (the not-for-profit foundation, helping young people in the UK to increase their employability and entrepreneurialism, as well as tackling other important issues for young people).
David Wild, Halfords CEO, said: “Supplying, servicing and repairing bikes is something we do everyday for our customers across the country. We are delighted to bring the know-how, experience and bikes, from our exclusive Boardman Performance Series range, to this special endurance event. Halfords mechanics will be on the road with Lawrence and Freddie to ensure their cycles are in top order throughout the entire ride. We wish all the riders the best of luck in raising funds for such fantastic charitable causes.”
Lawrence Dallaglio said: “We can’t wait to get on with training on our new Boardman Performance Series bikes – they’re quality machines that will definitely help us achieve the speed and power we’ll need over the 22 day event. The ride is going to be unbelievably tough, but we’re confident that with support from our Halfords mechanics and the wider team we’ll stay on schedule and exceed our fundraising target of £2,012,000.”
The Dallaglio Flintoff Cycle Slam 2012 is supported by Virgin Media.
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Notes to Editors:
About Dallaglio Flintoff Cycle Slam 2012
The Dallaglio Flintoff Cycle Slam 2012 Supported by Virgin Media and run by Green Room Sports is an epic 28 day cycle challenge over 2,872 km from the Ancient birthplace of the Olympic Games in Greece to London.
Starting on 23rd April from Olympia Greece and finishing in the Olympic Park London on the 18th May 2012, this is the second Dallaglio Cycle Slam, and the first year Freddie Flintoff has joined the team. In 2010, Lawrence raised over £1,000,000 in association with Sport Relief, cycling from Rome to Edinburgh, taking in the six nation’s stadia.
Both Freddie and Lawrence will cycle the full distance, joined by 12 other core riders. 250 other riders will join them for each of the five stages of this momentous ride, with a total of 400 riders taking part over the whole event. The aim of the public awareness campaign is to increase public support and encourage sponsorship of this year’s Cycle Slam.
Official Cycle Slam Route:
The route is made up of five stages, each of four or five days.
Stage 1: Classic Greece (4 days): 521km / 325mi, 4,740m / 15,642ft climbing
Stage 2: Italian Riviera (5 days): 728km / 455mi, 6,107m / 20,031ft climbing
Stage 3: Strade Bianche (5 days): 562km / 352mi, 6,576m / 21,569ft climbing
Stage 4: Swiss Alps (4 days): 483km / 302mi, 4,829m / 15,839ft climbing
Stage 5: Champagne (4 days): 578km / 362mi, 4,173m / 12,691 climbing
About Halfords:
Halfords is the UK’s largest bike and accessories retailer, with over 460 superstores. Our wide range includes road, MTB, BMX, town and trail and includes leading bike brands Boardman, Voodoo and Carrera. We build every model purchased at a Halfords bike shop free of charge and also offer our customers a free six week safety check.
For further information contact Louise Iles:
Tel: 01527 513206
Mobile: 07921 107362
Fax: 01527 504780


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