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Makro updates own brand champagne

Makro has re-launched its range of high quality own brand Champagne, Veuve Pelletier, which retails at almost half the price of well known brands such as Moet and Veuve Clicquot. The revamped bottle includes a new design which clearly communicates t


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Makro has re-launched its range of high quality own brand Champagne, Veuve Pelletier, which retails at almost half the price of well known brands such as Moet and Veuve Clicquot.  The revamped bottle includes a new design which clearly communicates the brand’s commitment to quality.
 
Sales of Champagne rose 16.3% in 2010 according to figures published by the Champagne Bureau and ‘off-trade’ experienced an increase in sales of 6%. The booming market combined with the high sales during the festive season means that Champagne can become an excellent source of revenue for both ‘on’ and ‘off-trade’ and a low price point will ensure maximum profits
 
Champagne Veuve Pelletier Brut and Champagne Veuve Pelletier Demi Sec are both made from a blend of three grapes: Chardonnay (10%), Pinot Noir (62%) and Pinot Meunier (28%.)
 
Veuve Pelletier Brut (12.4% alcohol) is aged for a minimum of 15 months allowing the blends to harmonise bringing out the notes of brioche, honey and a fresh floral scent. The mouth is well balanced, with a roundness and red fruit flavour with a delightful long lasting elegant finish.
 
Veuve Pelletier Demi Sec (12.2% alcohol) boasts a golden yellow colour bursting with fine and regular bubbles with an expressive vinous nose and a fruity flavour combined with sweet honey. The sweet flavours prevail in the mouth and are followed by the fruitiness of the wine and a suave finish.
 
The Champagne was selected as part of an international sourcing strategy with parent company Metro. The wines underwent sommelier and consumer testing to ensure the finest quality product was selected.  
 
Karen Hornby, Own Brand Manager for Makro, said: “Veuve Pelletier Champagne is possibly the best Champagne on the market at this price point. It represents excellent value for money and is the perfect addition to any independent retailer, bar, restaurant or club’s wine list in time for ideal Christmas gifts.
 
“The low price point ensures that it is easy to make a strong mark-up without losing any confidence in the quality of the product. It also means that a quality product can be enjoyed everyone.
 
“Any Makro customer who is unsure about which wine to buy for their customers can speak to a professional sommelier at any of our 30 stores nationwide.”
 
Veuve Pelletier Brut and Demi Sec are both available at:
6 x 75cl £69.49* or 1 x 75cl £12.49*
* current prices applicable until 4 Jan 2012.
 
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For more information or to request samples please contact Jack Rigby or Michael Travers at Brazen PR on 0161 923 4994 or email: makro@brazenpr.com

NOTES TO EDITORS
 
With up to 35,000 products in store and over 2,000 fresh lines, Makro is one of the UK’s largest cash and carry operators, selling a wide array of items such as electrical goods and catering equipment. Employing 3,700 people in stores which stretch from the north of Scotland to the south of England, Makro is part of METRO Cash & Carry.
 
 METRO Cash & Carry is represented in 30 countries with around 680 self-service wholesale stores. With more than 100,000 employees worldwide, the company achieved sales of about € 31 billion in 2010. METRO Cash & Carry is a sales division of the METRO GROUP.
 
METRO GROUP is one of the largest and most international retailing companies. In 2010 the Group reached sales of around € 67 billion. The company has a headcount of some 283,000 employees and operates more than 2,100 stores in 33 countries. The Group’s performance is based on the strength of its sales divisions which operate independently in their respective market segment: Metro/Makro Cash & Carry – the international leader in self-service wholesale, Real hypermarkets, Media Markt and Saturn – European market leader in consumer electronics retailing, and Galeria Kaufhof department stores. More information at: www.metrogroup.de.
 



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