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“Less Is More” This Holiday Season

Insight into the minds of consumers for the Holiday shopping season


MindSwarms has turned their market research tool loose on shoppers across the country to find out about shopping habits for the upcoming Holidays.  They asked about the types of gifts that will be given, how people will utilize retail versus online, plus gathered some fun stories along the way.  “Less is more” seemed to be the recurring theme.  Gifts with more meaning trumped quantity of gifts, or price.

The knowledge gathered by MindSwarms can help retailers align with consumers buying behaviour this Holiday Season.  Watch the video on their November 2011 blog for a summary of the results followed by a link to delve into the MindSwarms matrix to see the original set of raw footage.

To learn more about qualitative market research or see more consumer feedback, check out their July 2011 blog where they gain deeper insight into how consumers perceive brands, using a fun example of beers with personality.  Or the August 2011 blog “The Kitchen Raid” where they touched on storage, package design and usability of food in a kitchen ... “10 Days. 16 Kitchens. Who will you meet?”

About MindSwarms
MindSwarms offers deep consumer feedback via webcam, fast. It’s a disruptive platform for qualitative digital market research. MindSwarms is a fast, low-cost, high-quality method which allows clients to gain consumer insight at every stage of the product development lifecycle.  The company has run research studies in the US, Europe, Asia and Latin America for some of the worlds leading companies. MindSwarms comes from the labs of Bassett & Partners - a brand strategy and design thinking agency.



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