Printing Services Upheaval Sees The Rise Of The Print Broker

A new Generation of Print Brokers are redefining Business Printing Services, helping companies navigate the growing sea of choices of increasingly technical business printing and promotional product printing methodologies.

Printing Services are an essential component of most business’s day to day operations, especially when it comes to marketing and business growth.
Print Brokers are a proven approach to sourcing the correct quantity and quality of printing services which have become more accessible, complex  and powerful with the development of modern technology and communications.

As the needs of businesses grow, change or become more specialized, they require an integrated approach to marketing.  Print Brokers are uniquely positioned to deliver printing services backed by expert advice and responsive service.

Cairns Printing consultant Charlie Rainger of Print Broker Network has been providing business printing services to local and national businesses for over 15 years.  Charlie has a background and qualifications in business marketing (Otago University) and sees his role as a printing consultant as a way to deliver strategic and practical marketing campaigns to businesses who are looking to grow their customer base.  “Because we source our printing from hundreds of diverse printers, we are in a unique position to strongly negotiate on price, and quality, method and delivery.  We back this up with local in house custom graphic design, over 10 years local knowledge and marketing advice to ensure businesses get real valuable results for money from their printing and other promotional product campaigns.
 
In the last few years the rise New technology and online Global accessibility in printing has triggered major changes in the business printing services industry.  There has been a trend toward specialization. This increasingly means businesses will need to source their material from multiple printers or suppliers.  Print Brokers offer an efficient and economical alternative to chasing quotes from multiple printers, understanding the terminology and technology: instead you can concentrate on getting your message, design and marketing strategy right and leave the printing consultant to realize your vision in a quality printed product.
 
This is a trend played out again and again in online business: improved technology and increased choice offers substantial improvements in quality and price, but the average business owner isn’t in a position to assess either, the local printing consultant can cut through the confusion and source good quality printing at wholesale prices and let business owners get on with their own areas of expertise. This  puts business owners in a position of power where they can leverage the skills of the printing consultant in both knowledge, design, understanding the marketing, and in sourcing quality printing at a competitive price.

Contact Information

Charlie Rainger

Printing Consultant

Print Broker Network

PBN@PrintBroker.net.au