Boston Area Brides-To-Be Take Their Mark To Find The Perfect Wedding Dress in Newton

WeddingWire giving away free wedding dresses at the Running of the Brides® sale on October 28th  
                                                                                                  
NEWTON, MA – October 18, 2011 – Filene’s Basement is eager to announce the next running of their world-renowned bridal event, Running of the Brides®, at the Needham Street location in Newton, Massachusetts on Friday, October 28th.  Hundreds of brides-to-be will camp out along Needham Street in anticipation of the 8:00am opening.  
           
To celebrate again this year, Filene’s Basement has teamed up with WeddingWire.com, the nation’s leading wedding technology company, to offer a few lucky brides-to-be the chance to win one of the free wedding dresses at this event.  Brides-to-be from all over Capital Region, along with the very lucky winners, will be able to choose from over 1700 brand name and designer wedding gowns, which are otherwise priced between $249 and $699.  For contest rules and entry, visit filenes.weddingwire.com.
 
Filene’s Basement’s World Famous Bridal Event, Running of the Brides® has been a part of the framework of the wedding industry since 1947.  Much like the Running of the Bulls in Pamplona, Spain, the Running of the Brides® event has become a national phenomenon.  When the clock strikes 8:00am, brides-to-be will sprint into the store to have the opportunity to buy the wedding gown of their dreams at an incredible discount.  
 
“WeddingWire is thrilled to join Filene’s Basement again this year to promote the 2011 Running of the Brides® sales across the country,” says Sonny Ganguly, Chief Marketing Officer, WeddingWire.  “Providing wedding planning brides-to-be with the opportunity to cross this major task off of their wedding checklist is a thrill and we’re so excited to be involved again!”
 
The early birds and their bridal party team of helpers will arrive in the pre-dawn hours of Friday morning to grab their spot in line.  After strategizing their plan, stretching their legs, sporting their matching costumes and maybe even snoozing, these teams will be ready to go for their gowns when the doors open.
 
The Newton Filene’s Basement will be open for the one-day sale at 8:00am and close at 9:00pm.  Checks, credit cards, and cash will be accepted.  For more information and the chance to win a free wedding dress, go to filenes.weddingwire.com.
 
About WeddingWire, Inc.
WeddingWire™, the nation’s leading technology company serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 100,000 reviewed wedding vendors, from wedding venues to wedding photographers. WeddingWire also offers a comprehensive suite of online planning tools for weddings, including wedding websites and wedding checklists, all at no charge. For wedding professionals, WeddingWire is the only all-in-one marketing platform for businesses online and on-the-go. WeddingWire offers one simple solution to build a professional network, improve search visibility, manage social media and reach mobile consumers.  Businesses that advertise with WeddingWire appear on WeddingWire.com, ProjectWedding.com and other leading sites, including Brides.com, MarthaStewartWeddings.com (NYSE: MSO), Weddingbee.com and Celebrations.com (part of the 1-800-Flowers family of brands, NASDAQ: FLWS).
 
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Contact Information

Kate Hoffman

Public Relations Manager

WeddingWire, Inc.

press@weddingwire.com