MD Mindset, LLC® Signs Long-Term License Agreement for MD Mindset Selling® with a Top 5 Pharmaceutical Company for their Entire US Sales Force

Whitehouse Station, NJ - September 29, 2011 - MD Mindset, LLC, a market leader in Sales Force Effectiveness, announced today they have signed another long-term license agreement for their MD Mindset Selling® Solution with one of the top 5 Pharmaceutical Companies. This license is for that Pharmaceutical Company’s entire US based Sales Force with over 3,000 Sales Professionals.

MD Mindset Selling is a series of specialty-specific clinical selling skills proven to help sales professionals impact HCPs’ clinical behaviors and prescribing habits. The programs are validated by Kirkpatrick 1-4 measurements, including return on investment (ROI) data, documenting MD Mindset’s ability to increase HCP access and market share. The Sales Force is taught to gain access by opening and sustaining clinical dialogs and closing for action by using the HCP’s specialty-specific MD Mindset and language.

Peter Shaw, MD, President of MD Mindset stated, “We are very pleased to execute this license agreement. Our customer’s confidence in our proven solution is gratifying. We look forward to more opportunities where Life Sciences Companies move from a strictly product-focused approach to a more Doctor-Focused™ strategy to go beyond detailing.”

MD Mindset Selling leverages SFE Call Intelligence collected from MD Mindset’s vast Nationwide Network of Specialists™. Relevant HCP facilitators use the data and expertise from their peers to deliver an evidence-based program.

About MD Mindset:
MD Mindset is a leader in proactive Sales Force Effectiveness (SFE) with ROI data demonstrating the value of their Solutions. The company was founded by doctors and all solutions leverage unique peer relationships with over 110,000 HCPs, representing all specialists and providers.

Contact Information

Joe Mele

Senior Vice President, Sales and Marketing

MD Mindset, LLC

(1) 201-317-3686

jmele@MDmindset.com