Tips to Building Quality Leads from Purple Leads

www.PurpleLeads.com is offering the following important tips on how to build quality leads in any industry.  With the current economy impacting businesses all over the world, Purple Leads has some quality lead generation tips that can help any company develop the contacts they need to get the customers they want.

Getting quality leads is vital, sometimes it’s even the life’s blood of a successful business.  Any company looking to sell to consumers or to other businesses needs to know who to contact.  Sales people rely on lead generation to sell their goods and services, and without a quality lead generation program, they are left knocking on doors (literally and figuratively) hoping that someone will answer.  However, knowing how to build a lead generation site, utilize lead generation tools or work old school direct mail processes can help any business become successful.  Whether your company is in the mortgage, real estate, banking, tax or auto insurance business, you need to know who the highly motivated buyers are and how to get to them.

Here are some important tips:

• Define Paths! If you want people to enter information and take certain action on your website, you have to actually define what you want them to do.  Just having boxes where they can enter their information is not enough, you have to point the way.
• Make the Paths Easy. Beyond just defining the paths, you have to make them easy to follow.  Without these first two steps, you risk losing people before the process even begins.
• Know that web traffic may not equal leads.  It can be easy to think that if one million people visit your site that leads will follow.  However, targeting your site may cut down on the traffic and limit it only to the types of people you are actually interested in.  If you are a mortgage company interested in mortgage leads, then you only want homeowners and home buyers visiting your site.  What does it matter if one million unemployed college kids visit your web portal?
• Use multiple strategies. Rather than rely on one program to develop contacts, use variety to find exactly the contacts you want.  Remember, there is no such thing as too many contacts.  If you use real time lead generation, online web lead generation and direct mail lead generation, would it be a terrible thing if you had 500 leads with which to work?
• Use a blog!  It is important to know that communicating with the general public can be a great way to build leads.  Your blog can be a great way to encourage participation from people who read it and who frequent your website.  People who leave comments on your blog are ripe for becoming leads if you can grow their interest.

Contact Information

Joe Marchelewski

PR Manager

Purple Leads

Contact via E-mail