Lode Runner X from Tozai Games exclusively available on Xperia PLAY

Tokyo, Japan – Sony Ericsson today announced a new relationship with Tozai Games*, adding to its growing portfolio of partnerships for flagship gaming smartphone Xperia™ PLAY. Continuing to build upon the Xperia PLAY’s broad catalogue of over 150 optimized titles, the partnership will bring the critically acclaimed console hit and gaming franchise “Lode Runner” to Android for the first time. From November 2011, it will be available exclusively on Xperia™ PLAY and other Xperia devices.

Scott K. Tsumura, Co-Founder, Tozai Games: “We’re delighted to be launching Lode Runner X on Xperia PLAY – the smartphone’s performance and physical controls add a great new dimension to our title which until now has only been available on traditional games consoles.”

Tim Harrison, Head of Content & Marketing Strategy for Sony Ericsson: “Xperia PLAY is a unique Android smartphone that sets a new standard in mobile gameplay and we are committed to bringing more exclusive content to the device. Lode Runner is a franchise with great resonance in the gaming community, so we are particularly looking forward to bringing this brand new and exclusive version to Xperia PLAY.’

Sony Ericsson continues to make Xperia™ PLAY available to more consumers in more markets around the world. The smartphone will soon go on sale in the US on the AT&T network and on the 14th September, the company announced that Xperia™ PLAY will launch in Japan with NTT DOCOMO in Autumn 2011.

Check out the Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products

*Tozai Games and Lode Runner are trademarks of Tozai, Inc. registered or protected in the US and other countries. Lode Runner is protected under US and international copyright laws ©1983-2011 Tozai, Inc. All rights reserved.

About the Xperia™ PLAY:
The Xperia™ PLAY is powered by the latest version of the Android platform (version 2.3) – and is the world’s first PlayStation® Certified smartphone. Xperia™ PLAY provides a best-in-class gaming experience right out of the box with many of the most popular games pre-loaded at no additional cost, including Madden NFL 2011, Asphalt 6: Adrenaline, Bruce Lee Dragon Warrior, Star Battalion, The Sims 3, and Tetris with additional titles from top franchises at leading game publishers available for purchase. Xperia™ PLAY is currently available exclusively, on the Verizon Wireless Network.

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the „most entertaining smartphones‟ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California.

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