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West Chester, PA Realtor’s Fall Marketing Campaign Puts Him Front and Center with Philadelphia Football Fans


West Chester, Pa. – Top Chester County, PA realtor Don Dowd has been steadily climbing the ranks of Pennsylvania and Delaware area RE/MAX agents for quite some time now, posting exceptional sales numbers month after month, even during the worst real estate market since the great depression. How does he accomplish this? Don keeps his sales numbers high by going the “extra mile” and doing things most people are not willing to do.

Some of the creative marketing methods Don has been highly successful with include luxury magazine listings, real estate broker open houses with giveaways of valuable merchandise, and strategic alliances with top professionals from related industries. These methods have placed Don consistently in the top 5 out of more than 3200 RE/MAX agents in the region, with sales in 2011 expected to surpass those of previous years.

This fall, Don has launched a new marketing campaign to coincide with the kickoff of the football season. He is distributing refrigerator magnets with Philadelphia football schedules on them through popular local establishments. Now, magnets are nothing new in the real estate business, but the distribution method Don has come up with is far different from what most real estate agents have ever even thought of trying.

“The typical realtor sends out a direct mail with about 200-500 magnets and pays about $1 a piece,” Dowd says. “I’m distributing around 40,000 of them, and getting a large volume discount on each magnet.  Sure, I still spend more than the average 500 piece mailing, but this method allows me to get a lot more bang for my buck and puts about 100 times more magnets in the hands of football fans throughout our community.”  

Aside from cost, Dowd’s distribution method has a couple of other advantages over the traditional direct mailing. First, the fact that the 5 ½ “ X 8 ½ “ magnets have the Philadelphia football schedule on them gives those receiving them a good reason to put them “front and center” on their refrigerators.

“By putting the local football team’s schedule on the magnets, we are giving the public something of value, something they want on their refrigerators, without it costing us an arm and a leg,” Dowd continues. “And, these magnets often stay on refrigerators long past football season. And after the season is over, the only things on the magnet people pay attention to are the sponsors.”

The other advantage Dowd’s method has over traditional mailings is the incentive he is giving the restaurants and bars he works with to distribute the magnets. Not only does each magnet have the football schedule, Dowd’s information, and the information of his two other sponsors, but it also carries the name and logo of the establishment that is handing them out. This gives these places a vested interest in getting the magnets out to their customers.

“We needed to give the bars and restaurants we are working with a good incentive to hand out our magnets, so we customized each one with their name and logo,” Dowd says. “It was a slight cost adjustment for the customization, but well worth it. Now, they are highly motivated to give out our magnets. It’s like having 40,000 business cards being distributed throughout the area. But these are better, cause they go front and center on the customer’s refrigerator, rather than being buried in their wallets.”

So far, West Chester PA Realtor Don Dowd and his co-sponsors are working with five area establishments:

  1. Duffer’s Pub (all 3 locations)
  2. Chubby Balboa’s Sports Bar
  3. Goose Creek Grill
  4. Classic Diner
  5. Country Deli

Dowd says he’s getting a “phenomenal” response from other prospective businesses and may be expanding distribution to other establishments in the near future. With thousands of calling cards on refrigerators throughout Pennsylvania and Delaware, home sellers have yet another reason to think about listing their house with  top real estate agent Chester County, PA Don Dowd.


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