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Ad van Geloven - Mora - chooses Qurius ERP-food solution


Q-Food based on Microsoft Dynamics NAV 2009

Zaltbommel – Ad van Geloven B.V is a developer and manufacturer of A-brand and private label frozen snacks and meal components for the European retail and wholesale sectors. Some of Ad van Geloven’s brands are Mora, van Lieshout Snacks, Welton Snacks and Hebro. To allow the four manufacturing and sales locations in the Netherlands and Belgium to optimally serve their markets, the board wants to create maximum synergy. The entire process will therefore be centralised with the Qurius industry solution Q-Food based on Microsoft Dynamics NAV 2009. The project comprises over 100 users and has an expected duration of approximately one year.

Optimal synergy

By deploying an integrated business information solution, Ad van Geloven wants to make his business processes more efficient and more centralised. In addition, the organisation wishes to further integrate the various production and sales locations, centralise key activities and processes, including purchasing and quality control, to achieve more scale advantage and simplify data management. These far-reaching activities will reduce the number of administrative operations and variety of activities and thereby drastically reduce the error risk in the business processes, all this, of course, within the strict regulations of the food sector.

Christiaan van Tilburg, CFO at Ad van Geloven: “The choice for Qurius was an obvious one. With a very compelling proposition and the right experience in our industry, we’re confident that this solution will actually help us to meet our synergy targets. We’re looking forward to this partnership with Qurius and to realising even better service for our customers.”

Raymond van Turnhout, Qurius’ Industry Manager Food, adds: “The delivery of an IT business solution is actually an upshot. It’s primarily a matter of a team speaking the customer’s language and of understanding each other quickly. Eventually, the solution is the means to translate the functions discussed and to use them to reinforce the distinctive character. When cooperating, the employees of both organisations are the key figures.”

Qurius Food solution based on Microsoft Dynamics NAV 2009

This industry-specific solution, based on the latest technology of Microsoft Dynamics NAV 2009, is to support the entire process, from accounting to manufacturing, from purchasing to sales, from warehouse management to relationship management and from operational to strategic management information. In the food industry, Qurius works, among others, for Bouter Cheese, Provimi Petfood, Geurts Conserven en Boomsma.

Qurius N.V.

Qurius provides IT solutions: design, architecture, infrastructure, implementation and system management of Microsoft-based business and IT solutions. From our head office in Zaltbommel we serve clients throughout Europe, including Belgium, Germany, Austria, The Netherlands, Spain, the United Kingdom and the Czech Republic. In 2010, we openly communicated our objective of achieving 100% sustainable operations by 2014. In this way, we want to become the leading European organisation in sustainable IT. We work with clients and partners who are equally ambitious and have the same sustainability objectives. Qurius has been listed on the Euronext Amsterdam since 1998. For more information visit


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