Timothy Prunk Joins Epsilon Targeting as Executive Vice President of Sales

DALLAS, TEXAS – - Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, today announced Timothy Prunk has joined as Executive Vice President of Sales. A seasoned marketing executive, Prunk has been the CEO of National Demographics and Lifestyles, COO of ChoicePoint Precision Marketing and President of MatchLogic.

In his role, Mr. Prunk will oversee the sale of data-driven marketing solutions, enabling more intelligent marketing for Epsilon clients. His international team of data professionals develop and implement digital and direct channel strategies using transactional, survey and compiled data across fifteen industry verticals in the US and Canada.

According to Brian Rainey, President of Epsilon Targeting, “We are thrilled to have Tim lead the Epsilon Targeting sales team. He has a tremendous background and vast knowledge of marketers’ needs and the solutions to address them. As we continue to grow our highly successful data business and enable clients to better understand their target markets, he will play a vital role within our organization.”

Prunk joins Epsilon from Acxiom, where he most recently served as Strategy Leader, focused on implementing integrated data and analytic driven programs. Prunk rejoined Acxiom in late 2006, where he had founded Acxiom’s data business over two decades ago.

“Data is the key to reaching target audiences across a variety of established and emerging addressable channels. Epsilon Targeting has extremely valuable data assets and the skills to apply them to improve business results. This is particularly important right now in today’s challenging business environment. I’m excited to join an organization that has a long heritage of leveraging data and technology to help marketers better connect with consumers and businesses on a one-to-one basis with more relevant and compelling communications, both where and when they want to receive messages,” said Prunk.

Prunk is a prominent member of the marketing community and a frequent speaker and advisory board member at global marketing events. He was named “Direct Marketer of the Year” by the Rocky Mountain Direct Marketing Association (RMDMA) and is also a past president of the RMDMA. The Denver Advertising Federation named him “Advertising Professional of the Year.” In addition, he is a two-term trustee of the Direct Marketing Educational Foundation and served two additional terms at the Foundation’s Treasurer.