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Mobile Business Boost: Sybase Solutions Available via SAP Partners


SAP and Sybase Ecosystem Now Offering an Attractive Mobility Stack to Better Serve High Customer Demand for Mobile Solutions

WALLDORF, Germany - - Less than one year following its acquisition of Sybase, an industry leader in enterprise and mobile software, SAP AG (NYSE: SAP) is opening up mobile solutions from the Sybase portfolio to partners within the global SAP ecosystem. This marks the first time that SAP value-added resellers (VARs) currently authorized to sell SAP® BusinessObjects™ and SAP® Business All-in-One solutions get the opportunity to sell select Sybase-branded enterprise mobility apps and solutions for application development, device management and security, and more. The release broadens the availability of combined SAP and Sybase solutions within the market and delivers new mobile and revenue opportunities to more than 3,000 potential SAP partners.

“Making Sybase solutions available through our existing reselling partners around the world allows us to reach a wider array of customers, both large and small, and allows customers to team up with the best partners to meet their distinct mobility needs,” said Friedrich Neumeyer, senior vice president, Volume Reseller and Service Partners, Global Ecosystem and Channels, SAP. “Partners will benefit from new mobility offerings that they can monetize and use to attract new customers. Together, we can more easily offer the type of industry- and role-specific mobility solutions that meet market demands, as the ever-increasing influx of more powerful smartphones, tablets and applications capture the public’s imagination.”

The following Sybase solutions are available through the SAP ecosystem today:

*Afaria®: The industry’s most powerful and flexible mobile device management and security solution for the enterprise. It provides IT with a single administrative console to centrally manage, secure and deploy mobile data, applications and devices,
*Sybase® Unwired Platform: A mobile enterprise application platform that simplifies the development, deployment and management of mobile enterprise applications. It addresses the difficult mobile application challenges of back-office integration, secure access for mobile devices into the enterprise, reliable push data synchronization and support for multiple device types.
*Sybase® Mobile Sales application for SAP CRM: Provides anywhere, anytime access to the SAP® Customer Relationship Management (SAP CRM) application from iPhone and Windows Mobile smartphones, with support planned for additional devices such as BlackBerry.
*Sybase® Mobile Workflow application for SAP Business Suite: Enables mobile workers to complete business processes – such as workflow items and alerts, time recording and travel requests that require immediate action – through a familiar and secure email inbox

By leveraging the expertise of trusted partners, SAP enterprise customers can now gain a new, clear path to leading enterprise mobility solutions from Sybase. Partners have the option of reselling these solutions or using them as platforms from which to offer connected services or build customized applications. These specialized offerings can extend enterprise functionality above and beyond what the solution provides out the box.

“There is a high demand for mobile solutions in today’s market as customers look for the best mobile platform that will put their business operations on the go,” says Elliott Garofalo, senior vice president, SME market,Optimal Solutions, a long-term SAP partner for industry-specific SAP Business All-in-One solutions. “With four Sybase mobility solutions now in our back pocket, we can offer an extremely attractive mobility stack that integrates business processes, mobile platforms and development tools. The fact that SAP and Sybase are standing behind this offer allows us to move into the market for mobility solutions at full speed.”

SAP and Sybase Out In Front Enabling the Unwired Enterprise
Since announcing their joint collaboration in May 2010, SAP and Sybase have quickly deployed their technologies to create a comprehensive platform that offers integration, manageability and innovation for today’s mobile enterprise. Core specialties for making mobile the new desktop are a centerpiece of the SAP value proposition. Today’s release highlights these specialties to a greater numbers of partners, industries and customers, placing SAP and Sybase at the forefront of enterprise mobilization.

For more information, visit the Mobility newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit
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