LBi launches LBi Health

New York, NY - LBi Health empowers brands to create ‘Connections that Matter’ with healthcare decision-makers

LBi Health, an innovative, multichannel healthcare marketing and technology agency with roots in the digital world, is launching today to help healthcare clients thrive in an increasingly complex, customer-empowered marketing environment. The agency, which is part of LBi, is headquartered in New York and led by Managing Director, Gregg Fisher, who was previously Client Partner at LBi.

Healthcare has been an integral part of LBi’s history with over 15 years experience and long-standing, strategic partnerships with industry leaders including Bristol-Myers Squibb, Johnson & Johnson, Roche, AstraZeneca, WebMD and Massachusetts General Hospital.

“We’re extremely excited to launch LBi Health and expand the breadth of our healthcare capabilities” said Frank Pedersen, CEO of LBi US. “Gregg and his team are passionate, healthcare marketing innovators who understand how to build brands in a customer-empowered marketing environment.”

LBi Health was founded to create meaningful connections between healthcare brands and customers, including providers, patients and payors. The agency develops valuable content and service experiences, and integrates them across an increasing array of physical, digital, mobile and social channels.

“A tougher access environment and the explosion of new information channels and resources means healthcare marketers must shift their thinking to become more customer-focused,” Fisher said. “LBi Health is dedicated to creating “connections that matter” between health brands and customers. We specialize in building customer experiences that add value to brand and customer alike by strengthening health outcomes.”

LBi Health senior executives are pioneers in the digital, multi-channel, and relationship marketing fields, and have played leadership roles in shaping the evolution of customer-centric healthcare marketing.

Fisher, a leader in creating customer-centric digital innovations within the healthcare industry, launched one of the industry’s first professional CRM programs and one of the first successful DTC user-generated, content programs. Fisher also advised on the creation of a prototype of a professional health media business that was later sold to Medscape for $40 million.

In addition to Fisher, Mike Hartman will serve as LBi Health’s Group Creative Director and Tom Iannucci as Group Technical Director. Hartman joined LBi in 2010 and previously worked in digital creative leadership posts for WPP’s Chemistry/Grey and Digitas, while Iannucci previously was Senior Director of Information Technology for KnowledgePoint360, a global healthcare information and medical education firm.

Posted by Calvin Lau