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The Karma Sauce Company Introduces New Tomato Kats’up


WEBWIRE

All-natural, low-sugar condiment is the latest addition to Upstate NY firm’s premium product offerings

June 20, 2011 (Pittsford, NY) – The Karma Sauce Company LLC, home of the well-received line of premium all-natural Karma Sauce products introduced in 2010, announces the release of TOMATO KATS’UP, a new twist on the popular condiment that takes the infamous question “Is ketchup a vegetable?” and proudly answers “You bet!”

Although a mainstay in kitchens everywhere, ketchup long ago left behind its simple, classic sweet-and-sour tomato origins for preservative-laden concoctions more at home in a chemistry lab than a kitchen. TOMATO KATS’UP returns this culinary staple to its roots, with a refreshingly brief list of all-natural ingredients and a zingy taste that is at home on all-American grill fare and as an added enhancement to more complex recipes.

“There’s no corn syrup or artificial sweeteners in TOMATO KATS’UP – just a touch of real honey,” says Gene Olczak, founder and president of The Karma Sauce Company. “Foodies everywhere will love the rest of what’s in it, too: fresh packed tomatoes, not paste; real onions, not powder; apple cider vinegar, butternut squash and fresh ground spices.

“For years people have gone back and forth between spelling it ‘ketchup’ or ‘catsup’,” Olczak added, “but we’re happy to resolve this friendly disagreement. TOMATO KATS’UP is the last word in America’s favorite condiment.”

TOMATO KATS’UP has half of the total sugars of regular ketchups that are made with corn syrup or cane sugar and 40% less sodium. The result is a delicious gluten-free condiment with a beautiful texture that is bursting with flavor. The complex bouquet of natural vegetables and spices in TOMATO KATS’UP shines through from the tomatoes up front to the celery seed, cinnamon and cloves on the finish.

TOMATO KATS’UP may be ordered online or from a growing list of select retailers throughout Upstate New York and beyond. To find an up-to-date list of Karma Sauce Company retailers, visit www.karmasauce.com.

About The Karma Sauce Company

Inspired by his locavore friends and neighbors in a close-knit community in Pittsford, NY, Gene Olczak created the first Karma Sauce ® recipe as a personal passion in the summer of 2008. Word of mouth acclaim led to an expansion of the line to include four sauces – Good Karma, Bad Karma, Smoky Karma and Curry Karma – each with its own distinctive flavor, each containing only all-natural ingredients, and each manufactured in small batches exclusively by Olczak in Upstate New York.

The company’s name and likeness is inspired by Karma, a joyfully naughty cairn terrier who joined Olczak’s extended neighborhood family just as the first sauce was being created.

To learn more about The Karma Sauce Company, visit www.karmasauce.com.

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