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Shelly Automotive Is Excited To Announce Darren Richie As The New General Manager of Irvine BMW


May 9, 2011 – Irvine, Calif.- Irvine BMW is pleased to announce, Darren Richie is its new General Manager.
Previously Darren was the General Manager of Shelly BMW before being named General Manager of Irvine BMW and Irvine MINI.
“I’m excited to continue my career within the BMW brand,” said Darren Richie. “The transition is going seamlessly, and I’m excited to begin assisting Irvine BMW reach the top 10% of dealerships who have outstanding customer satisfaction and service,” he said.
Darren plans to use his years of professional experience of the automotive industry to help further develop his associates’ interpersonal skills, as well as consistently representing the BMW brand with high standards and customer service commitment.
Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at Don’t forget to become a fan of Irvine BMW on Facebook (, and become a follower of Irvine BMW on Twitter (


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