Professional Edition of Adobe Digital Publishing Suite Now Available

Tablet Publishing Solution Powers Rapid Deployment of Digital Content Across Android, BlackBerry PlayBook and iOS

SAN JOSE, Calif. - Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Professional Edition of Adobe® Digital Publishing Suite, a turnkey solution that includes hosted services and viewer technology that allow a spectrum of publishers to cost-efficiently publish content to Android tablets, BlackBerry PlayBook and Apple iPad. Aimed at publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the Professional Edition taps the huge interest in digital publishing across a range of industries – including retail, banking, financial services, healthcare and education – where companies and brands want to publish a new genre of engaging publications on tablets, as part of their digital publishing and mobile marketing strategies.

“The Professional Edition of Digital Publishing Suite meets the needs of a wide range of publishers looking to capitalize on the large number of readers and consumers embracing tablets and who need an immediate tablet publishing solution,” said David Wadhwani, senior vice president, Creative and Interactive Solutions, Adobe. “While the entertainment aspect of tablet devices is incredibly high, we also know that tablets will have a profound impact on the enterprise. We are starting to see innovative work from companies like Mercedes-Benz to Credit Suisse, who have used our digital publishing tools to create fantastic brand experiences on tablet devices that address real business needs around customer engagement.”

The availability of both the Enterprise (see separate press release) and Professional editions of Digital Publishing Suite, provides the opportunity for more engaging applications from both media and business publishers.

The Adobe Digital Publishing Suite tightly integrates with Adobe InDesign® CS5.5 and Adobe Creative Suite® 5.5 software (see separate press release), empowering designers with industry‐standard page layout capabilities for creating highly designed, engaging digital content that includes a new class of interactivity. Used in conjunction with the Folio Producer tools in InDesign CS5.5, Digital Publishing Suite provides a robust end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content including traditional magazines and newspapers as well as corporate publications including magazines, annual reports, product guides and retail catalogs consumed on desktops and tablets.

“Mercedes-Benz is a brand that is known for quality and innovation and our new Points West iPad app continues in that tradition. With Adobe Digital Publishing Suite, we redesigned what was a product-focused print magazine into a format that is more engaging to the Mercedes-Benz consumer,” said Mike Wickins, managing director, Mercedes-Benz South West. “With interactivity, videos and sound clips, the Points West iPad digital magazine lets us show off our vehicles in a manner that is informative and unique. At the same time we were able to bring the latest Mercedes-Benz news and South West related content to life, keeping our brand relevant and current in the eyes of our clients.”

“We needed a way to create apps that would seamlessly integrate with our current workflows, and Adobe Digital Publishing Suite was a natural evolution that takes advantage of our Adobe InDesign knowledge base. With these Adobe solutions, we quickly created new apps, such as BACKPACKER’s Survival School, completely in-house,” said Anthony Cerretani, deputy editor and digital director, Backpacker Magazine. “That makes us nimble in a digital environment that evolves daily. We needed a tablet publishing solution that we could roll out quickly. We’re already on the move and thanks to Adobe Digital Publishing Suite, we are going digital quickly to expand our readership.”

The Professional Edition provides media and business publishers as well as educational institutes with an expedient tablet publishing solution that offers creation of rich reading experiences; amplification of brand across mobile channels, distribution and monetization of content across leading mobile marketplaces and tablet devices; as well as availability to deeper reader insights through pre-built analytic reports, based on the Adobe Online Marketing Suite powered by Omniture®.

Adobe is committed to supporting all levels of customers who require a comprehensive tablet publishing solution. In addition to the immediate availability ofboth the Professional and Enterprise Editions, Adobe expects to allow organizations to purchase Digital Publishing Suite through an expanded set of agency partners or to subscribe through the Adobe Store in late 2011. Support for a broader partner network will enable customers to purchase Digital Publishing Suite through companies such as Print Service Providers, Advertising Agencies and Graphic Design Agencies, thereby providing customers with the ability to seamlessly combine outsourced design and production services with tablet publishing enabled by Digital Publishing Suite. Adobe will provide more detailson these expanded purchasing channels in the third quarter of fiscal year 2011.

Pricing and Availability
The Professional Edition of Digital Publishing Suite is available immediately, with pricing consisting of both a platform and service fee.

The platform fee for professional-edition customers is US$495 per month at an annual cost of US$5,940, which provides access to core Digital Publishing services including hosting of an unlimited number of titles per individual publisher and bundled Gold technical support.

The service fee scales based on the total number of issues downloaded per year. A customer purchases an annual commitment level of issue downloads that range from 25,000 to 500,000 downloads per year:

25,000 issue downloads ($0.22/issue) for US$5,500 per year
250,000 issue downloads ($0.15/issue) for US$37,500 per year
500,000 issue downloads ($0.12/issue) for US$60,000 per year

Customers may also purchase Digital Publishing Suite from reseller partners. Reseller pricing may vary.

Additional information is available at www.adobe.com/digitalpublishing and on the Digital Publishing blog. Connect with the team on Facebook at www.facebook.com/adobedigitalpub and on Twitter at www.twitter.com/adobedigitalpub.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.