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Google’s Engagement Mapping Pilot is a Game-Changer for PPC Management


With Google Analytics now piloting what it calls “Multi-Channel Funnels”, otherwise known as engagement mapping or multi-touch attribution, businesses seeking to maintain a powerful and profitable online presence will need to ensure that they only have the very best Pay-Per-Click (PPC) management services.

The rise of engagement mapping is among the biggest talking points in the online marketing sector today, due to its potential for increasing sales and conversion rates.

In a nutshell, engagement mapping seeks to give online businesses data on all the factors that lead customers to make that important final click and order goods or services. However, that final click is responsible for a mere 6 per cent of the many interactions made by a customer during the transaction process – from first identifying a need, to searching for and comparing online options and eventually making the sale. Engagement mapping, therefore, gives online businesses the big picture.

The advantages of this are clear – internet advertising can be better targeted to have an effect on all points ahead of the final conversion, thus making the whole process of online marketing more effective, and profitable.

Online Media Direct ( has been paying close attention to the development of engagement mapping, and in particular Google’s preparations for the roll-out of Multi-Channel Funnels. As a leading online marketing firm in the UK, it is well-placed to tailor its already world-class PPC Management, Affordable Search Engine Optimisation and Google AdWords services to this new and powerful tool.

Services available from Online Media Direct include:

• All-in-one internet marketing solutions
• Affordable Search Engine Optimisation
• Cost per click management
• Competitor analysis
• Blog setup services
• Social networking campaigns
• Article writing services
• Outsource your internet marketing
• Link building campaigns
• Google adwords professionals
• Keyword analysis
• Google analytics


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 internet marketing
 online marketing
 cost per click
 google adwords

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