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BCHC Introduces New CEO


Bona coffee holdings corp. is excited to announce the appointment of Rich Cabael as President and Chief Executive Officer of Bona Coffee Holdings Corp.

Cabaelís broad experience in the liquor industry will be invaluable to the new strategic direction of BCHC. Before starting VuQo, Mr. Cabael held various executive level positions with startup, mid-sized, and Fortune 500 companies, including VP of Sales for another liquor brand. During his career of almost 16 years, Cabael was responsible for bringing brand recognition and creating major distribution channels that resulted in staggering revenue growth.

With Cabaelís indisputable leadership qualities combined with his extensive expertise in the liquor industry, Cabael brings the ideal skill set to recreate value for shareholders and position the company for future success. To do so, Cabaelís direction is simple: the company will focus on increasing channel distribution by building existing markets and accumulating new ones.

ďIt is reported that Bacardi bought Grey Goose Vodka for $2 billion and Diageo bought 50 percent of Ketel One Vodka for $900 million, and I believe a successful business model is simple: get your product into as many peoples hands as possible. I believe this is what creates brand exposure, which resulted in those buyouts. We have a product that is superb. The fact that VuQo is the only vodka in the world distilled from coconut separates us from the rest. I know that one day, VuQo will be a brand known all over the world,ď Cabael says.

Today, VuQo Premium Vodka and Haliya Light Fruit Wines are available in California, Georgia, and Texas, and VuQo is set to launch in three additional states in Q2 of 2011.

Cabael added, ĒIt took four intoxicating years to get an approval license from the U.S Alcohol Tobacco Tax and Trade Bureau and California Alcohol Beverage Control to import and sell VuQo in the United States. From there, it took us another year to develop the market and land distribution. 2011 is a milestone year. because this is the year where we fully implement our business plan and have started to generate revenue from distribution. Now is the time to take VuQo to the next level.Ē


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