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Aviva announces motor insurance savings for learner drivers as Essential Driver Training comes into effect


With the new Essential Driver Training (EDT) road safety requirements now in place, Aviva has launched a new initiative to support safer driving and to help parents and partners of learner drivers save money. Any Aviva customer adding a learner driver on their motor policy as a named driver who is taking lessons with Aviva Driving School now qualifies for 6 months free learner driver cover.

Starting 4th April 2011, new road safety legislation requires drivers who receive their first Learner Permit to complete 12 Essential Driver Training (EDT) lessons before applying to sit their test.(

Aviva’s new offer means that consumers purchasing the EDT 12 lesson pack from Aviva Driving School get 6 months free learner driver cover as a named driver on their parents or partners motor policy with Aviva. EDT 12 driving lesson packs with Aviva Driving School start at €429 (off peak) and includes an extra pre-test lesson for the learner driver. For learner drivers not yet at EDT level Aviva provides the same 6 months free learner driver cover when they buy a 10 pack of standard driving lessons from Aviva Driving School ( At the end of the initial 6 months free cover, when the parent or partner continues to keep the learner driver on their policy, Aviva will give a further €100 discount off their renewal premium. Aviva will also give a €200 discount to learner drivers who have availed of the 6 months free cover as a named driver and then go on to take out their own policy with Aviva.

Anyone can take lessons with Aviva Driving School regardless of whether they hold an insurance policy with Aviva and individual lessons start at just €33. Full details are available on Aviva’s website at Consumers can also call 1890 40 50 80 to book lessons with Aviva Driving School.

The fact that taking lessons with Aviva Driving School is linked directly to reduced motor insurance premiums from Aviva is an added bonus for the pupils and their parents or partners on whose policy they will initially be covered. This unique advantage is designed to support the development of first time drivers and enable them to practice their driving skills in the company of their parents in between the lessons with Aviva Driving School.

The cover also includes free bonus protection while the pupil is driving under the tuition of a parent giving additional piece of mind to parents of absolute beginners.

Welcoming the new legislation, Gerry Culligan of Aviva said: “Designed with road safety in mind, the new legislation will improve driver education which is one of the three core pillars of road safety – education, engineering and enforcement. To support this initiative, for Aviva customers we are offering value for money savings on motor insurance and driver training by combining the products from our Aviva Driving School with Aviva motor insurance. As well as savings for learner drivers, Aviva has a range of incentives in place for safer drivers. Among the discounts we offer are discounts for zero penalty point drivers and discounts for drivers who complete our advanced driver training and assessment programme.”

Speaking about the importance of driver training and road safety, David O’Rourke of Aviva Driving School said: “At Aviva Driving School we don’t just teach pupils how to pass the driving test, we aim to help our pupils become safer drivers for life. As well as bringing pupils to test standard, we also teach pupils to control their vehicle in a range of conditions including advanced hazard management and decision-making skills. A core component of the Aviva way is also our focus on driving attitude and behaviour, which is vital for their future as a driver both in terms of their safety and the safety of others.”


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