FUZE® Goes Bananas with Fruit Flavors and Nutrients

With a new variety line-up, updated ingredient recipe and the debut of its first ever television advertising campaign, FUZE flips the beverage world upside down!

Whitestone, NY - FUZE® is reinventing the juice drink experience with its line of flavored beverages that blend together the goodness of diverse fruity flavors and nutritional ingredients. The new and improved FUZE is now available in twelve mouthwatering flavor varieties, each of which is an excellent source of antioxidant Vitamins A, C and E. And, if that isn’t enough to shake the peach tree, FUZE will also debut its first ever advertising campaign today which will run throughout the summer!

“People are about to get a taste of FUZE they’ve never had before,” said Ilan Sobel, Senior Vice President and General Manager, glacéau. “To complement the exciting updates we’ve made inside the bottle, we’re thrilled to show consumers something fun, quirky and totally different in our groundbreaking television spots...’cause everything is more interesting when you mix it up!”

The campaign - which consists of two television commercials, billboards, print, digital, retail, mobile and social media elements -- features loveable characters that are able to transform bland scenarios into better experiences when they come together. And here’s the twist... in order to give the viewers a fresh look at FUZE and the characters a quirky sense of movement, the two commercials were filmed completely upside down and in live action! Computer generated effects were then applied during post-production to flip the image and bring the scenes to life.

In addition to antioxidant Vitamins A, C and E, each variety of the new FUZE line-up has distinctive fruit flavors and an added nutrient commonly associated with those fruits. For those seeking a great-tasting low calorie beverage option, there are five FUZE Slenderize varieties available that are formulated with Super Citrimax®, L-Carnitine and Chromium.

Available in 16.9 fluid ounce bottles, FUZE has a suggested retail price of $1.59. FUZE is available in seven base flavor varieties (Banana Colada, Peach Mango, Strawberry Guava, Orange Mango, Mixed Berry, Black & Green Tea, and Green Tea) and five FUZE Slenderize flavor varieties (Tropical Punch, Strawberry Melon, Blueberry Raspberry, Cranberry Raspberry, and Pomegranate Acai Berry).

About FUZE ®
FUZE - a great-tasting line of juice drinks and teas that have a blend of fruity flavor combinations and some helpful nutrients - is part of glacéau, a business unit of The Coca-Cola Company. glacéau consists of brands that offer refreshment for every occasion, including vitaminwater®, smartwater®, POWERADE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about FUZE, visit www.facebook.com/FuzeBeverage .