Direct Mail Marketing Industry Leader Goes Online

Hobart, Tasmania, Australia – Melbourne advertising personality, Russell Hart, has commenced documenting his philosophies on direct mail marketing on his recently launched website for the benefit of those adopting the medium.

“Having retired to the tranquility of country Tasmania I’ve had time to contemplate my past 40 year in direct mail marketing. I’ve decided it could be beneficial to those considering using the medium to put my thoughts on record. Hence my new website www.directmailmarketingsite.com,” says Russell Hart.

The site has articles on ways to use the medium, and case studies of award-winning campaigns, many of them created by Hart.

He went on to say: “As well as articles and case studies, I’m including a few Archives. These are campaigns I created which I’ve not had the chance to activate. They even include some draft copy. It’s my hope that the combination of the case studies and these few archives will stir some creative juices and that someone will create direct mail campaigns in the style that I used so successfully.”

In concluding the interview it was revealed that Russell has recently introduced the subject of email marketing to his site as he believes that this works hand-in-hand with the established offline Direct Mail Marketing strategies.

For more details, visit http://www.directmailmarketingsite.com

Contact Information

John Hart

Partner

Direct Mail Marketing Site

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