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Direct Mail Marketing Industry Leader Goes Online


Hobart, Tasmania, Australia Ė Melbourne advertising personality, Russell Hart, has commenced documenting his philosophies on direct mail marketing on his recently launched website for the benefit of those adopting the medium.

ďHaving retired to the tranquility of country Tasmania Iíve had time to contemplate my past 40 year in direct mail marketing. Iíve decided it could be beneficial to those considering using the medium to put my thoughts on record. Hence my new website,Ē says Russell Hart.

The site has articles on ways to use the medium, and case studies of award-winning campaigns, many of them created by Hart.

He went on to say: ďAs well as articles and case studies, Iím including a few Archives. These are campaigns I created which Iíve not had the chance to activate. They even include some draft copy. Itís my hope that the combination of the case studies and these few archives will stir some creative juices and that someone will create direct mail campaigns in the style that I used so successfully.Ē

In concluding the interview it was revealed that Russell has recently introduced the subject of email marketing to his site as he believes that this works hand-in-hand with the established offline Direct Mail Marketing strategies.

For more details, visit


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