Walmart Canada announces plans for record Rollback price reductions throughout 2011

Mississauga, Ontario, -- Walmart Canada announced today it will implement a record number of price Rollbacks this year to help meet the needs of the growing range of value-focused customers across Canada.

The retailer confirmed it plans more than 100,000 individual price Rollbacks in 2011, crossing all major categories from groceries to general merchandise. Combined, these Rollbacks are expected to translate into customer savings of more than $55 million over the course of the year.

Examples include the grocery area where Walmart expects to implement more than 12 per cent more Rollbacks than last year, and the electronics department where about 50 per cent more Rollbacks are expected.

“Despite an improving Canadian economy, customers are still feeling the financial challenge and are expecting and demanding value,” said Lee Tappenden, senior vice president of merchandise operations at Walmart Canada. “More than ever before customers are looking to save money, and we are determined to help.”

Research shows nine out of 10 Canadians shop at Walmart for at least some of their needs, and according to Mr. Tappenden, value is becoming even more important.

“Rollbacks are designed to drop our everyday low prices to an even greater value for the customer, whether the Rollback lasts for a month or longer” he said. A sampling of current Walmart Canada Rollbacks includes:

* Crock-Pot Slow Cooker: now $27, was $39.96
* Philips Blu-ray Home Theatre System: now $238, was $298
* Levis Signature Jeans: now $18.77, was $24.94
* Dempster’s WholeGrain Breads and Rye Breads: now $2.00, was $2.98-$2.78
* Bounty Paper Towels: now $13.97, was $19.98

Established in 1994 and headquartered in Missisauga Ontario, Walmart Canada operates a growing network of 325 stores and serves more than 1 million customers each day across Canada. Walmart is Canada’s third-largest employer with more than 85,000 associates, and was recently named one of Canada’s top 10 corporate cultures as well as one of the best places to work for 50-plus Canadians.