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AT&T to Spotlight Device and App Development During South by Southwest Workshop


Mobility Everywhere: Beyond the Smartphone; Addressing the Explosive Growth in Tablet Computing, eReaders and Digital Photoframes

Dallas, Texas,--

AT&T* today announced the upcoming South by Southwest Workshop, Mobility Everywhere: Beyond the Smartphone. The workshop will take place Tuesday, March 15 at 11:00 a.m. CST in the Capitol A-D room at the Sheraton. Mobility Everywhere: Beyond the Smartphone will bring together some of the industry’s leading experts on both mobile devices and applications to offer practical advice on bringing wireless connectivity to a host of new devices.

AT&T is the industry leader in emerging devices, with nearly 11 million connected devices – including tablet computers, eReaders, and digital photoframes - now on the AT&T network. The company also has an industry leading developer’s program, offering SDKs and tools for Android, Brew MP, HTML5 and Java platforms.

Event Details
Beginning Tuesday, March 15 at 11:00 a.m., the workshop will be divided into three sections.

* Hardware
o Stephanie Ellenberg, associate vice president, Product Development, AT&T, will discuss the disruption of the traditional wireless device model and how new devices are becoming grass-roots initiatives. Peter Semmelhack, CEO and founder, Bug Labs, will demonstrate the Bug Labs platform.
* Applications
o Ed Schmit, director, Product Development, AT&T, and Daren Tsui, CEO and co-founder, mSpot, will touch on the integration of HTML5 and media.
* Panel hosted by Avi Greengart, research director, Consumer Devices, Current Analysis, to feature:
o Carlton Hill, vice president, Device Operations, AT&T Mobility and Consumer Markets
o Cameron Coursey, associate vice president, Product Development, AT&T Emerging Devices Organization
o Peter Semmelhack, CEO and founder, Bug Labs
o Daren Tsui, CEO and co-founder, mSpot
o Sean Rosenberg, managing director, Grapple Mobile
o Members of the band Atomic Tom

For more information on Mobility Everywhere: Beyond the Smartphone, visit

For the complete array of AT&T offerings, visit

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.


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