When It Comes to Motorcycle Gear, Fashion is Secondary to Protection

March 8, 2011 – Biker fashion is more than skin deep, as any motorcycle rider will attest. Those tough-looking motorcycle leather jackets, chaps and gloves are built first and foremost for protection on the road, and their fashion popularity is simply a fortunate coincidence.

Motorcycle leathers enjoy a long and dignified history, with the first gear appearing as an adaption of World War I tank corps uniforms. Marlon Brando popularized biker fashion in the fifties with his motorcycle role in
“The Wild One.”

Today, biker jackets are as popular as ever, and still made of the toughest leather with the construction designed to hold up under punishing road conditions. Durability and flexibility of the leather remain the most critical factors in biker fashion, with style coming in third.

Ruth Ray, a dedicated biker as well as professional garment designer and proprietor of RideEasyLeather.com, has extensive experience working with all grades and types of garment leather. Explaining her company’s mission, she says, “we search for the latest styles and designs while also keeping in mind the fact that biker apparel must be of highest quality for the protection of the rider.”

RideEasyLeather.com is gearing up to introduce a new line of biker apparel for warm-weather riding, constructed of lightweight high-tech fabric and mesh that facilitate both rider comfort and safety. Also new to the online catalog are neoprene masks designed to keep a rider’s face dry and warm beneath a helmet.

With the goal of striking a Zen balance between the latest biker trends and highest possible protective value, RideEasyLeather.com looks out for its own. According to Ruth Ray, “bikers are a vast group of caring and giving Americans,” and her carefully chosen selection of summer-weight biker jackets as well as her standard motorcycle leather jackets reflect her company’s caring respect for its clientele.

This attitude extends to RideEasyLeather’s pricing structure as well, designed to give back to a caring community in terms of excellent value.

For further information, visit RideEasyLeather.com.

Contact Information

Nigel Ravenhill

Director, Marketing Communications

Attracta

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