Glysantin® joins Web 2.0

* Now online: Glysantin® web site with new look, new functions and improved navigation
* All you need to know about the original engine coolant from BASF is now available on Facebook, Twitter and YouTube



Glysantin® has been reliably protecting automotive cooling systems for more than 80 years. All you need to know about the original engine coolant from BASF is now available on the redesigned web site at www.glysantin.com with even more facts, tips and useful information on the theme of Glysantin® – “Der Schutz-Garant von BASF”.



Apart from having been completely redesigned, the web site also includes new functions such as the Product Finder – a search engine for engine coolants – and separate sections for journalists and distribution partners in which specialist information and photographs can be downloaded. The new design is user-friendly, and the information on the history of Glysantin® adds to the experience of the BASF’s traditional engine coolant brand. The wealth of information provided by the site is unique in the industry.



The home page has also been enhanced with direct access to the Web 2.0 portals Facebook, Twitter and YouTube. Fans of Glysantin® and other interested parties can now get the latest news on Europe’s best-selling engine coolant direct from brand manager Mike T. Freche and learn all about the newest trends. “Our new Glysantin® home page is the complete platform for engine coolants on the Internet, combining a complete range of integrated Web 2.0 features with a sense of lightheartedness. It saves time in locating information and helps us to bring Glysantin® brand closer to our followers”, said Mike Freche.



About Glysantin®

Glysantin®, the original from BASF, is Europe’s largest selling engine coolant. The products in the Glysantin® range reliably protect engines all year round from corrosion, overheating and frost, even under extreme climatic conditions. BASF first patented Glysantin® in 1929, and the coolants from Ludwigshafen have been very popular with motorists ever since. The proprietary products have the most OEM approvals from the large motor manufacturers. BASF works in cooperation with the leading automobile suppliers worldwide to ensure that the Glysantin® range always fulfils the latest demands. The high-performance engine coolants from BASF are suitable for use in all motor vehicles. Further information about Glysantin® can be found on the Internet at www.glysantin.com