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Flexjet Teams Up with Keeneland for Ultimate Thoroughbred Experience


Bespoke package includes VIP access at races, opportunity to meet celebrity trainer, behind-the-scenes distillery tour and more

And they’re off! Through a new promotion with Keeneland, one of the world’s leading Thoroughbred racing and auction facilities, purchasers of a Flexjet fractional share will be treated to an incredible experience at the 2011 Breeders’ Cup World Championships in Kentucky. Known as the Thoroughbred industry’s most prestigious championship event, the Breeders’ Cup attracts the most exceptional equine competitors in the world. Airing in more than 130 countries, the worldwide, multimillion-dollar Breeders’ Cup has earned the title of the richest prize-money event in the world, with more than $26 million in purses.

Additionally, as part of this distinct offering, customers will have the opportunity to soak up the local culture with a unique bourbon experience at the famed Buffalo Trace Distillery. This legendary distillery is noted for winning more than 200 medals and awards, including “Distiller of the Year" by Whisky Magazine and Wine Enthusiast Magazine. Attendees will be escorted on a behind-the-scenes tour through historic warehouses dating back to the early 1900s, while gaining insights into the creation process from a distillery expert.

At the end of each day, guests will delight in the unique mix of warm, accessible luxury and contemporary Southern hospitality at 21c Museum Hotel in downtown Louisville’s arts and theater district. Voted the No. 1 hotel in America by the readers of Condé Nast Traveler in 2009 and 2010, 21c combines world-class contemporary art, dining and hotel experiences. In addition to high-end, in-suite gifts provided by Flexjet and Keeneland throughout the three-night stay, nightly cocktail hours and dinners at award-winning restaurants, complete with special guests, and ground transportation will also be provided.

“After years of designing hand-crafted experiences, our customers now look to Flexjet to provide them with innovative travel and learning opportunities accented with leading experts,” said Fred Reid, President, Flexjet. “This new promotion with Keeneland, the highly regarded leaders of the Thoroughbred business, enables Flexjet to demonstrate its passion for providing expert experiences and even more value to its customers.”

Available in limited quantities for Flexjet customers purchasing a new fractional share now through June 12, 2011, this exclusive, complimentary experience in the heart of Thoroughbred country will take place November 3 - 6, 2011. Each owner and their guest will enjoy the Breeders’ Cup races in the comfort of a finish-line owner’s suite at the iconic Churchill Downs, one of the world’s greatest racetracks and home of the Kentucky Derby, and secure an invitation to attend sun-up morning workouts. Attendees will also benefit from a one-on-one meeting with a celebrity trainer and an insider’s look at a renowned horse farm.

“Keeneland is excited to show off beautiful Bluegrass country to Flexjet’s most valued customers,” said Vince Gabbert, Chief Operating Officer, Keeneland. “We want to share with the world everything that Kentucky has to offer, from its Thoroughbreds and bourbon to its tranquil rolling hills and exciting urban nightlife.”

As an extra benefit, Flexjet fractional owners purchasing new shares utilizing this special offer will also receive a flight credit. Owners will receive $5,000 per share purchased on Learjet aircraft and $10,000 per share purchased on Challenger aircraft.

About Flexjet
Richardson, TX-based Flexjet – a division of Bombardier, the world’s largest business aviation manufacturer - first entered the fractional jet ownership market in 1995. Flexjet now offers whole aircraft ownership and management, fractional jet ownership, jet cards and charter brokerage services*. Flexjet is the first fractional aircraft program manager in the world to be recognized as achieving the Air Charter Safety Foundation’s Industry Audit Standard. Flexjet’s fractional program fields an exclusive family of Bombardier business aircraft - the youngest in the fractional jet industry with an average age of 3.9 years - including the Learjet 40 XR, Learjet 45 XR, Learjet 60 XR, Challenger 300 and Challenger 605 business jets. For more details on innovative programs and flexible offerings, visit

Flexjet has an approved fractional ownership program pursuant 14 C.F.R. Part 91, Subpart K, and manages flights for individual aircraft owners under Part 91 whole aircraft management program. All other flights (e.g. Flexjet 25 card program, charter card program, supplemental lift, etc.) are provided by certificated air carriers in accordance with applicable laws and regulations, as Flexjet is not an air carrier.

About Keeneland
For 75 years, The Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. As the world’s largest Thoroughbred auction company, Keeneland conducts sales every January, April, September and November. Its sales graduates dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Uniquely structured, Keeneland is a private, for-profit corporation that returns its earnings back to the industry and the community in the form of higher purses, as well as millions of dollars in charitable contributions for education, research and health and human services throughout Central Kentucky. To learn more about Keeneland, visit us online at

About Buffalo Trace
Buffalo Trace Distillery is a family-owned company based in Frankfort, Franklin County, Kentucky. The distillery’s rich distilling tradition dates back to 1787 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye and vodka on site and is listed on the National Register of Historic Places. The Distillery has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Malt Advocate Magazine and Wine Enthusiast Magazine. It was named Whisky Magazine 2010 World Icons of Whisky “Whisky Visitor Attraction of the Year.” Buffalo Trace Distillery has also garnered more than 200 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery, visit To download images from Buffalo Trace Distillery, visit

About 21c Museum Hotel
21c Museum Hotel was opened in 2006 by Laura Lee Brown and Steve Wilson, contemporary art collectors and philanthropists, who had a vision for bringing art into people’s daily lives and supporting the revitalization of their hometown. Housed in a series of renovated 19th century tobacco and Bourbon warehouses, the 90-room hotel is situated in downtown Louisville’s arts and theater district, and has become a cultural destination for locals and travelers alike. With over 5,000 square feet of art-filled meeting and event space, 21c guests enjoy authentic Southern hospitality and accessible luxury while exploring the work of contemporary artists in North America’s only museum dedicated solely to art of the 21st century. Voted the #1 hotel in the U.S. and #6 in the world in the 2009 and 2010 Conde Nast Traveler annual Readers’ Choice Awards, 21c Museum Hotel is dedicated to redefining the art of hospitality.

About Bombardier
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2010, were $19.4 billion US, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at


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