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Turn Any Company into a Super Bowl-Sized Business Bonanza, New Book by Florida Author Explains How


The Super Bowl is a money maker of epic proportion simply because of the unrelenting media exposure. The Super Bowl-sized secret to any business growth is the same high level of repeated exposure to current and potential customers. A media insider has just published the game plan for successful-do-it-yourself press coverage and is ready to share the play-by-play.

Orlando, Florida - February 4, 2011 -- The first quarter of the year means both Super Bowl fever and that businesses desperately need some “free advertising” to get their year off to a fast start. Tough economic times mean nonexistent advertising budgets, so do-it-yourself publicity and press coverage is the perfect, inexpensive solution. Taking her cue from the Packer’s vs. Steelers matchup, author Sandra Gehring is coaching small business owners to create their own news media victories.

In her new book, ’Breaking Your Own News: Using the Media to Spread Your Message and Grow Your Business!’ Gehring combines her significant media acumen, journalism background and management experience into a press release game plan that will work for anyone. From publicity basics to press release sample templates and exacting interview preparation the book is the perfect playbook to quickly master the who, what, when, where, and how of getting media coverage.

As the Super Bowl attendees can attest, press and publicity is a powerful weapon. The media is ripe with opportunities for business people if they know the right game plan. An expert in broadcast news and advertising, Sandra Gehring delivers a must-read for small business owners, professionals in any field, and even non-profit organizations. After stints at CNN, CNBC, and The New York Times Television, the author opens the media playbook and shares what she knows about game changing press strategies.

"Contrary to popular opinion ‘publicity’ is not a battle to be fought,” said Sandra Gehring, author of ’Breaking Your Own News’ ( “Creating positive publicity is really more like a game with its own set of rules. We’ve timed the book release to pair up with the Super Bowl specifically to underscore the opportunity for business owners to create D-I-Y media coverage game plans, craft the right publicity plays and ultimately score a big press coverage victory.”


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