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Parlay Entertainment and Wonder Interactive to Launch the Internet’s First Integrated Social Bingo Application


Leveraging off the tremendous success of WonderBingo on Facebook, Parlay and Wonder Interactive combine social media features into Parlay5.

OAKVILLE, CANADA - Parlay Entertainment Inc. (TSXV: PEI) and Wonder Interactive are pleased to jointly announce the launch of the Internet’s first truly integrated social bingo application, which is scheduled for launch in mid-February 2011.

In November 2010, WonderBingo launched one of the first multi-player bingo applications on Facebook. The project delivered innovative social networking content and features, virtual currencies and community assets, and was integrated into the Parlay Game Services North America network. Within three short months, WonderBingo now boasts more than 400,000 application subscribers, over 85,000 ’Likes’ and some 2,000+ new daily subscribers.

Given the success of WonderBingo on Facebook, Wonder Interactive and Parlay have now created an innovative Internet bingo offering that combines the community features and assets used within the Facebook application with Parlay’s award-winning bingo technologies – all within a true online gaming environment. WonderBingo will be delivered on Parlay5 technology from the Alderney-based Parlay Game Services network.

Some of the prominent features of WonderBingo, include the following:

* Community Rankings
* Gifting & Achievements
* Friending, Updates & Profiles
* Award Winning Bingo Games
* Free-Play Bingo For Cash Prizes

“We are very pleased with the success of WonderBingo and we look forward to the launch of this truly unique gaming product for Internet bingo,” said Jacob Fuller, President of Wonder Interactive. “We acknowledge that the success of our WonderBingo product on Facebook clearly demonstrates the demand for social content. We expect excellent reception of these same features within an Internet bingo gaming environment and believe that the social hooks within the game will keep our players faithful to WonderBingo.”

“WonderBingo is just another example of how Parlay continues to drive innovation within the online bingo industry,” said Perry Malone, CTO and Co-founder of Parlay. “Although many others have followed and have done well in their own right as online bingo has grown, Parlay continues to show thought leadership as it drives new opportunities in this rapidly evolving gaming sector.”

About Parlay Entertainment

Parlay Entertainment Inc. is one of the pioneers and technology leaders in the online gaming industry. As the inventor and holder of Internet bingo patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay offers its customers a number of technology solutions which include the commercial deployment of its award winning software along with value-added Parlay Game Services managed solutions based in Alderney and North America. PGS includes hosting services, shared games and, in the case of PGS Europe, pooled liquidity across the European marketplace. Some of the world’s best known brands use Parlay solutions. Parlay’s head offices are located in Oakville, Canada. Parlay is licensed or certified to conduct business in Alderney, the United Kingdom and the Isle of Man.

For more information on Parlay solutions and services, please visit our Web site at

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.


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