Piper Partners With Marquee ESP

SIMI VALLEY, CA — February 3, 2005 —Piper Software today announced that it has formed a strategic partnership with leading Email Service Provider e-Dialog.

E-Dialog customers will gain access to Piper’s critically acclaimed EmailAdvisor service, an online reporting system that allows marketers to see exactly where their email messages are being inappropriately blocked or filtered as spam. The agreement also includes access to Piper’s Inbox Snapshot tool, which shows how email messages will appear in 40 popular email programs.

“Delivery monitoring and metrics has been one of our top priorities since we sent our first e-mail more than eight years ago,” says Rick Buck, e-Dialog’s director of privacy and ISP relations. “With so many overzealous spam filters out there, legitimate marketers are worrying a lot more about this issue lately—especially in retail. We looked at three email audit services, and Piper was the only one that had the ability to meet e-Dialog’s complex needs.”

"Legibility and deliverability are hot issues among email marketers these days,” explains Robb Wilson, General Manager of Piper Software. “By providing their customers with the best known tool for deliverability, e-Dialog is demonstrating that it’s a true leader in the field. We’re thrilled to be working with them.”

The Simi Valley company’s roster of clients includes CheetahMail, UNICEF, Healthology, Delivra, Weil Lifestyle, TigerDirect, and Verilogix.

About Piper Software
Piper Software makes EmailAdvisor—a real-time, online service that lets you see exactly how your email message will look in over 30 popular email clients, as well as where it will be blocked or filtered as spam—all in under 10 minutes. EmailAdvisor was recently ranked the #1 email delivery tool by JupiterResearch. For more information on how Piper can help you maintain excellent ISP relations and increase campaign ROI, visit www.pipersoftware.com.

About e-Dialog
Established in 1997, e-Dialog is a proven provider of advanced e-mail marketing technologies, products, strategies and services for permission-based e-mail marketers. The NFL, BMG Music Service, American Eagle Outfitters, TJX, Tesco, Marks & Spencer and SmartBargains are just a few of the 60 top marketers that rely on e-Dialog’s flexible solutions to efficiently turn complex customer data into actionable and relevant e-mail campaigns that produce unbeatable results. For more information, visit www.e-dialog.com or contact Arthur Sweetser at 781-372-3353.

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Caroline Rubenstein

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