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FARIN & Associates Enhances Senior Management Team


Fitchburg, WI, January 4, 2011 – FARIN & Associates, Inc., one of the leading consulting firms that provides asset/liability management solutions and retail product-pricing solutions to financial institutions, announced that financial industry veterans Ches Marks and Bruce Hinkle have joined the company. In their new positions, Ches Marks will serve as Senior Sales Executive and Bruce Hinkle, will serve as Senior Business Development Executive.

Tom Farin, President of Farin & Associates said. “We are extremely excited to have two such high caliber individuals join our management team. Take Ches’s experience in consultative sales and combine it with Bruce’s expertise in branding and business development and you have a team that will enhance our ability to deliver quality services to both present and prospective customers.”

Prior to joining FARIN and Associates, Ches worked with a leading financial services organization providing solutions in the areas of asset/liability analysis models, core deposit and loan duration analysis and complete balance sheet and investment advisory services. Additionally, Ches has extensive experience working with a Fortune 1000 financial services company focused on business to business solutions in the areas of: risk management, lending services, employee benefits, investment services and fidelity bonds.

Bruce brings two decades of experience working in the financial industry to FARIN & Associates. He has successfully consulted with over 800 banks, thrifts, and credit unions. Bruce is also a frequent speaker and has been designated as a “Top Rated” speaker by the Financial Manager Society. He also serves on the Strategic Issues Committee for the Financial Managers Society and serves on the Advisory Board of, a real time auction site for the banking community.

According to Ches, “I am looking forward to being part of an industry leading organization and working with financial institutions to assist them in meeting their goals.”

Bruce added, “I have known Tom and Dave for quite some time and I am very excited to combine our efforts to further serve the financial industry.”

Together Ches and Bruce bring over 40 years of experience working with banks, thrifts and credit unions nationwide.

About FARIN & Associates, Inc.
FARIN & Associates, Inc., Fitchburg, WI, Founded in 1985, FARIN is a financial-services consulting firm that provides asset/liability management solutions, retail product-pricing solutions, and web products and services to banks, thrifts, and credit unions nationwide. For more information about FARIN & Associates, Inc. visit, write
2924 Marketplace Dr. Fitchburg, WI 53719 or call 800.236.3724.


 Bruce Hinkle
 Ches Marks

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