Crispin Sheridan of SAP to speak at Iceland Internet marketing conference

Crispin Sheridan, Senior Director of Search Marketing at SAP, New York, has been announced as a guest speaker for the upcoming Reykjavik Internet Marketing Conference and expo (RIMC) in Iceland. The conference is scheduled for 11th March 2011 in Reykjavik will be focusing on Mobile Marketing and eCommerce through Internet Marketing.

Crispin has driven SAP’s strategy to harness the power of paid and organic search to drive efficiency in lead generation across SAP’s ecosystem. Search at SAP is now fully centralised and globally funded and is run with both an in-house team of eight and agency support. Crispin is part of the Global Demand Generation Team. Crispin has proven that keyword driven social media marketing can effectively augment search to drive B2B lead generation. Successes include integration with SAP’s primary Facebook page and the deployment of ‘AddThis’ across SAP.com globally.

Amongst other speakers at RIMC 2011 include: Rich Kelly, Facebook, Head of Mid Market Sales EMEA (UK); Alex Bennert, Wall Street Journal, Chief Search Strategist (U.S.); David Main, Dominion Marine, Head of Search Marketing (UK; Oscar Carreras, Hotels.com, SEO Manager (UK); Simon Heseltine, AOL Inc, Principal Marketing Manager News & Information Division (U.S.) and Preston Carey, Yandex, Business Development Manager USA/EU (U.S.).

RIMC 2011, to be held at the Smaralind Business Centre in Reykjavik, will be centering on Mobile Marketing and eCommerce through the potentials of Internet Marketing; whilst also exploring the possibilities created by employing a structured promotional approach and advertising campaign.

The Reykjavik Internet Marketing Conference 2011 is an indispensable networking tool for marketing and advertising people, sales and marketing managers, web editors, as well as directors of small and large businesses. The conference is also ideal for anyone who is interested in business on the Internet.

For further details about the Reykjavik Internet Marketing Conference 2011, visit www.rimc.is/en.

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