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Callidus Software Helps COUNTRY Financial Optimize Selling Channel Performance


Leader in Insurance and Financial Services Implements Callidus SPM Suite to Drive Channel Growth

PLEASANTON, CALIF. - Callidus Software Inc. (NASDAQ: CALD), the leader in Sales Performance Management (SPM), announced today that COUNTRY Financial, a leading insurance and financial services provider, has successfully implemented Callidus Producer Management of the Callidus SPM suite to manage data on its more than 2,000 financial representatives. The solution was implemented in the fourth quarter of 2010.

“For 85 years, COUNTRY has provided a high standard of service through personal relationships built between our clients and representatives,” said Rob McDade, vice president of financial and brokerage solutions at COUNTRY. “By leveraging Callidus’ SPM solution, we now have a single record of all financial representative information. This will help us be more effective and ultimately allow our representatives to do more of what they do best – help our clients achieve financial security.”

The Callidus SPM suite supports a comprehensive solution for managing and optimizing channel performance. At its core, the suite drives channel performance through incentives, calculating commissions for high volumes of data across products, channels, and geographies. This helps insurers accurately pay producers on time, while reducing leakage and overpayments. Because Callidus also manages the onboarding and master data of producers, businesses gain control and visibility of their distribution channels, and can quickly adapt producer capacity, coverage, and incentives to meet changing business conditions.

“This successful implementation is further validation of the real business value of our channel management solutions,” said Mike Graves, senior vice president, engineering and CTO at Callidus Software. “Our solutions help customers optimize their effectiveness in managing the entire lifecycle of their producers, from onboarding and contract management, to incentives and payments, while providing real-time visibility into their performance through a single source of sales truth. At the same time, our easy-to-use self-service agent web and mobile platform delivers real value to producers, driving long-term loyalty and growth.”

Callidus Software’s award-winning solutions manage the entire sales lifecycle while providing visibility into sales operations and financial performance. This gives customers the ability to align their sales force and channels with their key business objectives to consistently and reliably execute on sales targets. The software is used by leading companies in a broad range of verticals including high-tech, telecommunications, banking, insurance, and pharmaceuticals. Since its inception nearly 15 years ago, the company has evolved into the most experienced, proven, and reliable SPM vendor in the marketplace. Callidus Software manages over $50 billion in incentives and compensation for more than two million payees in over 140 countries.
About COUNTRY Financial

COUNTRY Financial, a Fortune 1000 company based in Bloomington, Ill., serves about one million households and businesses throughout the United States. It offers a full range of financial products and services from auto, home and life insurance to retirement planning services, investment management and annuities.
About Callidus Software®

Callidus Software (NASDAQ:CALD) is the market and technology leader in Sales Performance Management (SPM). Callidus customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. Our award-winning Software-as-a-Service (SaaS) applications set the standard for performance management of a company’s sales force and channel partners. Over 2 million employees and channel partners have their performance managed by Callidus Software. For more information, please visit


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