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SAP Introduces "Business Analytics at SAP® EcoHub"


Site Provides Customers With Intuitive Starting Point for Business Analytics Problem-Solving;

Partners Offer Growing Number of Analytics Products and Services within Trusted Environment of SAP® EcoHub

SANTA CLARA, Calif. - SAP AG (NYSE: SAP) today announced the availability of “Business Analytics at SAP® EcoHub,” a site offering the most comprehensive set of business analytics solutions - from SAP and partners - available in the market. Housed within the trusted network of SAP EcoHub, the site is an intuitive starting point for customers looking to address analytic questions and quickly find analytic solutions. Customers can search through more than 100 offerings and evaluate product demos and trials to help them quickly assess the appropriateness of solutions to their business needs. Additionally, the community environment of SAP EcoHub allows customers to rate product and service offerings and help each other understand each offering’s key benefits. For thousands of partners, this represents an exceptional opportunity to expand awareness of their offerings and differentiation in a community of more than 2 million members among more than 105,000 SAP customers that is well-trafficked and trusted. The announcement was made at SAP Influencer Summit 2010, being held in Santa Clara, California, December 7-9.

In 2010, SAP introduced 26 new industry-specific and line-of-business analytic applications, which SAP plans to double by the end of 2011. These will be among the growing number of offerings from SAP and partners such as Column5 and Deloitte Consulting on “Business Analytics at SAP EcoHub.” In addition, it will go beyond analytic applications and offer dashboards, reports and other content that can be deployed on premise or on demand, with some starter content available free of charge.

“This will be a premier analytics site for thousands of partners and millions of subscribers, acting as a resource for customers and prospects to test our solutions via free trial, consume our solutions via a subscription model, download mobile analytic solutions and share information such as a reports by line of business via SAP EcoHub,” said Sanjay Poonen, executive vice president and general manager, Analytics, Line-of-Business and Industry Solutions, SAP. “By leveraging our analytic products, the strength of our ecosystem and the extensiveness of our subscriber network, we are creating a great resource with easy access to all the solutions, guidance and expertise companies need to understand and choose from the best business analytic solutions on the market. This is a game-changing approach to delivering analytics to everybody.”

Partners Gain Unique Opportunity to Showcase Offerings for Rapidly Growing Analytics Market
Partners new to SAP EcoHub will find it is the premier online marketplace in which customers discover, evaluate and buy partner solutions to complement their SAP installations. In 2009, service partner offerings were introduced in a limited format (see “SAP EcoHub Expands to Include Service Partner Offerings”). With the recent expansion of the online solution marketplace in October 2010, partners gained more functionality to introduce their broad service portfolios to the SAP ecosystem, allowing them to showcase their offerings and solutions in a way that best matches their terminology, data model and sales concept. Now, SAP is organizing business analytic offerings under one umbrella within SAP EcoHub to give partners a dynamic site to make their business analytic products and services available to the SAP ecosystem. In return, customers gain access to a broad and rich set of solutions, a “one stop” shop of business analytics offerings to match and address their specific business needs.

“The business analytics site from SAP will clearly benefit customers as well as partners like Column5,” said David Den Boer, CEO, Column5 Consulting. “The site makes it easy for customers to learn more about and access our solutions, which in turn help customers accelerate and expand the value of their SAP enterprise performance management implementations.”

The SAP EcoHub environment offers partners an easy-to-use self-service environment to quickly establish a market presence and increase their exposure and awareness among customers. The environment also allows them to share how their offerings differ from others and provides qualified leads to help reduce their sales cycles and lower total cost of sale.

“As the importance of business analytics grows, Deloitte Consulting and SAP are well positioned to help organizations maximize the value of their data,” said Jane Griffin, principal, Deloitte Analytics Americas Leader, Deloitte Consulting. “By participating in the new business analytics site, Deloitte benefits from the collaborative nature of the forum and can accelerate innovation and reach leaders in the analytics market.”

Today’s news follows the recent launch of SAP® High-Performance Analytic Appliance (SAP HANA) software as part of SAP’s larger vision and strategy to redefine business analytics, breaking new ground in what analytic solutions can do for customers and offering innovative consumption models.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 105,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.


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