Gap Inc. Opens First Gap Store In Italy

Company Furthers Global Expansion With Flagships In Milan’s Top Shopping District

Milan – – Gap Inc. (NYSE: GPS) announced today the opening of its first Gap flagship store in Italy, one of the top five apparel markets in the world. Located on Corso Vittorio Emanuele in Milan’s premier shopping district, the contemporary flagship store will showcase Gap’s full apparel collections. The adjacent Banana Republic flagship store is planned to open in the near future.

“We are thrilled to take an important step in our global expansion and introduce both brands in Milan, a city that’s at the heart of fashion,” said Stephen Sunnucks, President, Gap Inc. Europe and Strategic Alliances. “I’m confident that Gap’s cool, modern American design and Banana Republic’s affordable luxury designs will be well received by our Italian customers.”

The brand also plans to open an additional Gap store in Rome, Italy in 2011. Online retail stores gap.eu and bananarepublic.eu launched last month, making both brands also immediately available to all customers throughout Italy and eight other European countries.

Gap Milan:

Opening November 20, 2010, Gap’s company-owned flagship represents one of the brand’s most dynamic and contemporary retail stores. Spanning three floors, and 3,369 square meters (25,500 square feet), the store will offer all Gap collections, including Gap, GapKids, babygap, GapBody, GapMaternity and the reinvented 1969 Premium denim, which delivers superior fit, finishes and detail at a truly accessible price point. To celebrate its debut in Italy, Gap has partnered with renowned Italian design house Valentino to create a seven-piece collection launching exclusively in the new flagship.



Banana Republic Milan:

Known for its affordable luxury and modern versatile style, the 1,625 square meter (17,500 square foot) space will house the brand’s women’s and men’s ready-to-wear and accessories collections, including The Heritage Collection and limited edition Monogram collection.

Gap Inc. is focused on executing its global growth strategy – which includes franchise, online and company-owned expansions - and continues to enter new markets around the world. Gap Inc. recently opened its first company-owned Gap stores and launched an online retail site in China – www.gap.cn. Gap Inc. is now able to sell products to customers in more than 80 countries, up from 25 at the start of the fiscal year.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products, for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates about 3,100 stores in the United States, Canada, the United Kingdom, France, Ireland, Italy, Japan and China. In addition, Gap Inc. is expanding its global presence through franchise agreements in Asia, Australia, Europe, Latin America, and the Middle East. As of the end of the third quarter of fiscal year 2010, Gap Inc. brands are available online in over 80 countries. For more information, please visit www.gapinc.com.